Vineet Kumar
Associate Director, Marketing @ Junglee Games , Ex- Gameskraft, Amazon | MICA
✨
Brand Management⚙️
Project Management📣
Social Media Marketing🤝
Team Management💻
Marketing Strategy
Bengaluru, India
Experienced marketer with a background in brand management, project management, and marketing strategy. Worked with popular companies like Amazon and Gameskraft. Specialize in B2C & B2B marketing across media and E-commerce industries.
Associate Director, Brand Marketing , Junglee Games
September 2024 - Present
Senior Marketing Manager, Gameskraft
March 2024 - August 2024
Bengaluru, Karnataka, India
Brand Marketing Manager, Gameskraft
June 2021 - March 2024
Bengaluru, Karnataka, India
Associate Vice President, Product Marketing, UNIVARIETY
April 2021 - June 2021
Hyderabad, Telangana, India
- Lead a team of 10 marketers to own digital marketing, content creation, designing, and marketing automation
- Developed marketing strategies for 5 different products to capture relevant leads and engaging them through marketing funnels
- Responsible for all marketing initiatives and end-to-end strategy for the paid campaigns on Google, Facebook, LinkedIn, and Instagram
- Analyzed the campaign performance and optimizing the campaign to maximize the CTR while decreasing the CPL based on A/B testing, campaign benchmarking
- Helped scale the lead flow to 4x with the help of precise targeting, relevant communication, and imagery
- Working with the product team to chart out the product roadmap based on customer insights
- Developed marketing strategies for 5 different products to capture relevant leads and engaging them through marketing funnels
- Responsible for all marketing initiatives and end-to-end strategy for the paid campaigns on Google, Facebook, LinkedIn, and Instagram
- Analyzed the campaign performance and optimizing the campaign to maximize the CTR while decreasing the CPL based on A/B testing, campaign benchmarking
- Helped scale the lead flow to 4x with the help of precise targeting, relevant communication, and imagery
- Working with the product team to chart out the product roadmap based on customer insights
Marketing Manager, Amazon
January 2020 - March 2021
Bengaluru Area, India
- Handling the category of Amazon Pay Later, a product to get instant credit line
- Helped scale product conversions by 5x to 1.5M+ from 0.3M in 8 months
- Running segment/cohort based campaigns to drive acquisition and engagement
- Deep-dive into the product’s business objectives and conceptualizing holistic marketing and re-targeting strategies
- In-app advertising targeted to customer cohorts as well as customers who searched for relevant keywords to increase the session to the marketing page and conversions
- Increased the sessions to the marketing page by 5x per day and funnel conversions by 4x per day by running effective marketing campaigns, thus becoming one of the fastest growing Amazon Pay product
- A/B testing and measuring the data for different customer cohorts and targeting them with relevant communication to increase the conversions
- Using performance data to derive actionable insights such as identifying the need gaps for product improvements, product adoption patterns and trends, and marketing metrics such as return on ad spends and cost per acquisition
- Identifying funnel drop-offs using data to identify the root cause and using relevant communication to re-capture the drop-off cohort
- Leveraging social media influencers to drive adoption for Amazon Pay products resulting in over 2M+ views for topical events
- Cross category integration to increase the awareness, CTRs, sessions and product funnel conversion
- Helped scale product conversions by 5x to 1.5M+ from 0.3M in 8 months
- Running segment/cohort based campaigns to drive acquisition and engagement
- Deep-dive into the product’s business objectives and conceptualizing holistic marketing and re-targeting strategies
- In-app advertising targeted to customer cohorts as well as customers who searched for relevant keywords to increase the session to the marketing page and conversions
- Increased the sessions to the marketing page by 5x per day and funnel conversions by 4x per day by running effective marketing campaigns, thus becoming one of the fastest growing Amazon Pay product
- A/B testing and measuring the data for different customer cohorts and targeting them with relevant communication to increase the conversions
- Using performance data to derive actionable insights such as identifying the need gaps for product improvements, product adoption patterns and trends, and marketing metrics such as return on ad spends and cost per acquisition
- Identifying funnel drop-offs using data to identify the root cause and using relevant communication to re-capture the drop-off cohort
- Leveraging social media influencers to drive adoption for Amazon Pay products resulting in over 2M+ views for topical events
- Cross category integration to increase the awareness, CTRs, sessions and product funnel conversion
Marketing Manager, ValueLabs
July 2018 - January 2020
Hyderabad Area, India
- Managing the Digital Marketing team and handling the marketing strategy along with relevant collateral development
- Handling client relations across geographies, owning and executing marketing campaigns
- Cross-functional collaboration across business verticals to implement their marketing and branding objectives
- Understanding the business and marketing goals of clients and translating them into marketing outcomes through data backed insights, decisions, and reports
- Creation of marketing plan by conducting need gap analysis with the competitors
- Generated 50% more sales leads by running targeted ads on LinkedIn
- Strategized and executed social media campaigns across Facebook, Twitter, Instagram that resulted in 2x rise in awareness and engagement levels
- Managing agency relations, PR, internal & external communications along with employee branding
- Handling client relations across geographies, owning and executing marketing campaigns
- Cross-functional collaboration across business verticals to implement their marketing and branding objectives
- Understanding the business and marketing goals of clients and translating them into marketing outcomes through data backed insights, decisions, and reports
- Creation of marketing plan by conducting need gap analysis with the competitors
- Generated 50% more sales leads by running targeted ads on LinkedIn
- Strategized and executed social media campaigns across Facebook, Twitter, Instagram that resulted in 2x rise in awareness and engagement levels
- Managing agency relations, PR, internal & external communications along with employee branding
Associate Manager - Market Analytics, BARC India
May 2018 - July 2018
Mumbai
- Generating qualitative insights from large data sets to understand the television viewing behavior of the households/individuals
- Analysing the trends of TV viewership and finding insights from data to help business decisions
- Data Analysis to deep dive into the trends, finding, and discrepancies of TV viewing behavior in India
- Worked on large data set of viewers to understand their viewing patterns & shifting of viewers from one channel/genre to another channel/genre
- Analysing the trends of TV viewership and finding insights from data to help business decisions
- Data Analysis to deep dive into the trends, finding, and discrepancies of TV viewing behavior in India
- Worked on large data set of viewers to understand their viewing patterns & shifting of viewers from one channel/genre to another channel/genre
Senior Executive - Product Management, BARC India
April 2017 - April 2018
Mumbai, Maharashtra, India
- Project Manager for launching the Digital suite of Media Measurements products
- Responsible for community engagement and stakeholder management through relevant communication
- Handled multiple vendors who were responsible for effective communication with clients
- Client management for client on-boarding and maintaining an optimum engagement level of 60%
- Data analysis through Excel, SQL and data visualization through Power BI
- Responsible for community engagement and stakeholder management through relevant communication
- Handled multiple vendors who were responsible for effective communication with clients
- Client management for client on-boarding and maintaining an optimum engagement level of 60%
- Data analysis through Excel, SQL and data visualization through Power BI
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Education
Master of Business Administration (M.B.A.), Strategic Marketing and Communication
2015 - 2017
B.Tech, Computer Science Engineering
2007 - 2011
