Vipul Nanda
Marketing Director @ DataBahn.ai | GoPMM | ISB
📈
Growth Hacking💻
Customer Acquisition⚙️
Project Management🤝
Sales Expert💻
Marketing Campaigns
Bangalore, India
Experienced marketer with a passion for growth hacking and customer acquisition. I have worked as the Marketing Director at DataBahn.ai where I focused on fortifying our marketing infrastructure and transforming enterprise data management. Alongside, I co-founded GoPMM, a dynamic ecosystem for product marketers in India. I have also advised founders at Antler and held leadership positions at Cashfree Payments and Razorpay. Excited to leverage my skills and expertise to drive innovative marketing strategies and execution. #ExperiencedMarketer #GrowthHacking #CustomerAcquisition
Director of Product Marketing, Cashfree Payments
April 2024 - July 2024
Bengaluru, Karnataka, India
- Leading a high-performing team of 5 product marketers as we help take Cashfree Payments' 10+ digital payments collections products to market while owning the customer lifecycle, retention, and product penetration metrics
Associate Director, Product Marketing, Cashfree Payments
October 2022 - March 2024
Bangalore Urban, Karnataka, India
- Led Product Marketing, GTMs, and demand generation for Cashfree Payments' leading digital payment collection suite of products
Product Marketing Manager, Razorpay
September 2021 - September 2022
Bengaluru, Karnataka, India
- As a PMM-2 at Razorpay, I own the P&L metrics for one of its most exciting and challenging products - Optimizer
- Drove 2.5x growth in ~6 months in product GMV, revenue, and MTUs;
- Achieved a >60% conversion rate for product pitches, getting to Q1 targets by end-May;
- Helped craft AOP and pricing strategy for Optimizer after 50+ customer interviews
- Drove 2.5x growth in ~6 months in product GMV, revenue, and MTUs;
- Achieved a >60% conversion rate for product pitches, getting to Q1 targets by end-May;
- Helped craft AOP and pricing strategy for Optimizer after 50+ customer interviews
Head of SEO and Digital Marketing, Houndstooth Strategic Communications
March 2019 - May 2020
Mumbai Area, India
- P&L responsibility for SEO and Content team providing strategic marketing advisory and managing marketing ops for Guild portfolio companies, including A/B Testing, CRO, SEM, SEO services;
- Helped 1 client achieve a 3.9x increase in revenue from organic traffic in 4 months, helped another improve conversion rate and reduce cart abandonment rates by over 20% in 2 months
- Helped 1 client achieve a 3.9x increase in revenue from organic traffic in 4 months, helped another improve conversion rate and reduce cart abandonment rates by over 20% in 2 months
Content Specialist & SEO Expert, Houndstooth Strategic Communications
July 2018 - February 2019
Mumbai Area, India
- Creating and defining early-stage startup brands and brand propositions for Guild portfolio companies and creating content for managing investor communications;
- Managing US-facing media platform and achieved a 3x increase in organic traffic
- Managing US-facing media platform and achieved a 3x increase in organic traffic
Assistant Manager - Content Development, Value 360 Communications Private Limited
September 2017 - July 2018
New Delhi, India
- Senior content resource generating thought leadership pieces for eminent founders and personalities and press releases for leading companies and VC firms in the startup ecosystem for publication in India's leading print and digital media outlets
Content Strategist, SocialCops
January 2017 - April 2017
New Delhi Area, India
- Handled content proofreading, digital marketing, and thought pieces;
- Designed and created company career page, case studies, and feature pages
- Designed and created company career page, case studies, and feature pages
Senior Executive, Shardul Amarchand Mangaldas
May 2016 - November 2016
New Delhi Area, India
- Created marketing content and responsible for client communication;
- Responsible for ghost-writing and proofreading thought pieces for publication;
- Designed and created marketing decks for client pitches and presentations
- Responsible for ghost-writing and proofreading thought pieces for publication;
- Designed and created marketing decks for client pitches and presentations
Content Executive, Eli India
May 2015 - April 2016
- Created marketing content for expert webinars for a US audience;
- Editor and team-lead for 6 SEO focused content writers;
- Wrote seven white papers, HR policies, checklists, and US State law guides
- Editor and team-lead for 6 SEO focused content writers;
- Wrote seven white papers, HR policies, checklists, and US State law guides
Manager, Hermes Online Marketplace Limited
December 2014 - April 2015
Manager, Leviathan Healthcare
June 2014 - December 2014
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Education
Law
National Law School of India University
Master of Business Administration - MBA, PGP in Management
2020 - 2021
Indian School of Business
