Yogesh Pareek
Award-winning podcaster and creative consultant with over 12 years of experience in the media industry.
🤳
Content Creation🎙
Podcaster🤳
Influencer Marketing
New Delhi, India
Experienced content operations and creative consultant with over 12 years in media. Skilled in content creation, podcast strategy, artist relations, and branded content. Worked with popular companies like Spotify, Saregama, and Radio Mirchi. Excited to foster inclusivity through authentic storytelling. #ContentOperations #BrandSolutions #PodcastStrategy
Independent Creative consultant
January 2021 - Present
Built a strong community of over 77k followers on Instagram- @yogiandkabeer. I am the host and producer of "Shuddh Desi Gay," a Spotify original podcast with an impressive 80% completion rate, and I was honored as Cosmopolitan LGBTQ Voice of the Year 2024. Additionally, I contributed to the strategy and execution of social media for the Jio MAMI Mumbai Film Festival 2024.
Content Operations and Artist Relations, Saregama India Ltd.
March 2020 - April 2023
- Overhauled the Saregama Gujarati channel, securing exclusive contracts with two top rural folk artists
- Amplified YouTube subscribers from 70k to over 1M and achieved over 30M monthly views in just 6 months
- Spearheaded the development and monetization of music content strategies for Hindi and other regional languages
- Amplified YouTube subscribers from 70k to over 1M and achieved over 30M monthly views in just 6 months
- Spearheaded the development and monetization of music content strategies for Hindi and other regional languages
Senior Manager- Conceptualizer, Entertainment Network India Ltd. (Radio Mirchi)
November 2013 - February 2020
- Conceptualized, wrote, and launched impactful national radio and digital podcasts, including "What Women Want with Kareena Kapoor Khan
- " Secured key brand partnerships, such as Dabur Amla, resulting in a ₹70 lakh deal
- Also brought on brands like Mr
- Makhana and Phillips, boosting revenue significantly
- " Secured key brand partnerships, such as Dabur Amla, resulting in a ₹70 lakh deal
- Also brought on brands like Mr
- Makhana and Phillips, boosting revenue significantly
Radio Jockey, Entertainment Network India Ltd. (Radio Mirchi)
September 2016 - August 2018
Copywriter, Entertainment Network India Ltd. (Radio Mirchi)
November 2013 - August 2016
- Managed the Bollywood desk exclusively, implementing creative solutions to promote films
- Spearheaded key campaigns including Mirchi Music Awards, Filmfare Awards, Standard Chartered Mumbai Marathon, and Mirchi Top 20
- Spearheaded key campaigns including Mirchi Music Awards, Filmfare Awards, Standard Chartered Mumbai Marathon, and Mirchi Top 20
Senior Reporter, VJ Mediaworks Pvt Ltd
August 2012 - October 2013
- Interviewed industry experts and reviewed latest gadgets in videos and blogs
Reporter, VJ Mediaworks Pvt Ltd
January 2011 - July 2012
- Reporter for a B2B magazine called Visual Merchandising & Retail Design
- Interviewed experts of the retail industry and wrote feature-based stories
- Interviewed experts of the retail industry and wrote feature-based stories
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Education
Schooling
Bal Bharti Public School, New Delhi
Batch of 2006
Bachelors of Journalism and Mass Communication
(GGSIP University, Delhi)
Batch of 2009
M.A. Mass communication
(GJUS&T University),
Batch of 2011
