- Streamlined Post-Sales process by integrating Salesforce with Leadsquared (Marketing automation platform) to enable seamless Sales hand-offs, Parent onboarding, Referral, Renewal, Cross-selling 
- Collaborated with Engineering team to create APIs for Salesforce objects for integration with Webengage, Dialer (Salesken), Twilio and Zapier 
- Conceptualized lead distribution strategy for Plus Pilot - A Flagship Product in Cuemath by defining their lead funnel, lead stage, retargeting logic for invalid MQLs and tracking its CNA to enrollment conversion % 
- Enabled the sales team to perform the pilot process efficiently at scale, improving Qualified leads to ADS conversion by 9% and reducing manpower effort by 50% 
- Devised & automated uniform lead scoring across all channels of acquisition which improved Sign up → Quality Lead Conversion % 
- Integrated with Brainly - A Knowledge Platform in order to reach out to global users with 'Mathematics' need & increase the global reach, and set up 100% analysis to get high intent leads at lower CAC 
- Reduced lead leakage and system delays in the sales process, inefficiency meant CNA is not done for all scored leads whereas LS done → NA done: India - 67% & this conversion improved to 74% 
- Designed & implemented user journey for sending communications in webengage & optimized the campaigns, reducing Cost per Lead by 26% month on month

- Developed a low-cost localized Hyperbaric Oxygen Therapy Solutions for Chronic Wound patients - Developed Oxygen concentrators to help our country fight Covid-19 Pandemic
- Bootstrapped Rs.20L+ through startup competitions and government grants development of the product

- Achieved 100% m-o-m increase in Social media engagement using marketing and social media campaigns & strategies 
- Developed and distributed engaging written and graphic content while coordinating with marketing and content creation teams

- Analysed 10 major competitors in the Education industry and estimated their market share with price-feature comparisons 
- Spearheaded interdepartmental collaboration between marketing & sales teams to build firm’s branding and marketing strategies 
- Recommended 50+ educational institutions for collaboration; Conducted market research with competitive benchmarking