Ajay Khanchandani
Business @ Paytm | IIM Calcutta Alumnus | Leadership / BD / GTM / Sales Excellence | Structured Problem Solver
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Team Management
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GTM
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Cross Functional Leadership
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Business Development
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Sales Excellence
Bengaluru, India
My Work Highlights
Merchant Monetization & Sound Devices (Soundbox) Category Head
Working on monetizing the 10 Million+ active merchants of Paytm through various non lending cross sell products like different kinds of insurance (shop, health, life) and CASA products through banking partnerships 
Sound Devices Category Head and Regional Sales Head
- Led Sound Devices National Launch Strategy, Distribution & GTM - An INR 375 Crs Annual Capex Project
- Sound devices is an INR 1200 Crs annual revenue stream growing 30% YoY for primary competition 
Regional Head
Promoted to Regional Head after growing business 110% in H2 2019 vs H2 2018 and H1 2019 with 1 more business unit added in Ahmedabad 

Prepaid Acquisition Marketing Manager
- Led the prepaid acquisition strategy for Gujarat along with ensuring right product mix & quality
-  Reduced Non first-recharge customers by 5% to 11.5% through insights, annual revenue impact – 90 Lacs
Manager-Corporate Sales and Relationship
- Managing a team of 10 Citibankers sourcing full palette of Consumer Products with lowest attrition rate 
-  Increased the approval rate of credit cards business by >30% through various process efficiencies 
Key Accounts Manager
- Managing a book of ~200 Clients with average AUM of ~25 Lacs; ensuring end to end relationship
-  Advised HNI clients on investment opportunities & plan their asset allocation basis their risk profile
Sales Manager
Handling sales and distribution operations of Nokia cell phones for four distributors across urban South Gujarat; i.e. Surat, Vadodara, Navsari and Vapi 

Brand Management Intern - Pampers
Analyzed reasons of unimpressive growth of S Size Pampers diapers/pants despite investments in point of market entry programs wherein competition like Huggies made none
 
Articles and Book Reviews
Hi, This is Ajay!
About Me

Experienced marketer with 11+ yrs of expertise in Sales & Distribution, GTM strategies, and New Product Launch. Worked with renowned companies like Paytm, PhonePe, and Toppr. Skilled in Change Management, People Management, and Scalability. #MarketingPro #SalesExpert #GTMStrategist

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