- Orchestrated multi-channel campaigns (100+) based on website activity utilizing emails, SMS, web push notifications, and pop-ups thereby elevating logins, active users, and subscriptions
- Led the strategy and execution of end-to-end customer lifecycle plans, tailoring engagements to individual profiles and content consumption behaviors
- Responsible for boosting traffic and Monthly Active Users (MAUs) across Times group businesses via Meta/FB ads
- Implemented website-level changes and contributed to product migration initiatives

- Effectively managed a team of 2 CRM executives and 1 Designer, ensuring seamless collaboration and successful campaign execution
- Instrumental in driving new user acquisition, recharges & leads for the Fulfillment and Packaging business through emails, SMS, app push notifications, and pop-ups
- Crafted campaigns aligned with customer activity on website and app
- Introduced 15+ new campaigns across five products
- Created dashboards and custom reports using Google Analytics and Internal DBMS

- Crafted campaigns based on website and app activity to generate new subscribers
- Introduced 10+ new campaigns across three products
- Provided pioneering ideas on communication and inputs for the design of notifications, SMS, and email templates
- Developed reporting dashboards and custom reports using Amplitude Analytics and Google Analytics

- Develop and execute comprehensive plans for customer engagement, driving revenue through diverse channels including emails, push notifications, SMS, and on-site
- Created targeted campaigns based on website activity & customer lifecycle, including successful initiatives like Cart & Product Abandonment, Newsletters, Refill Campaigns etc
- Orchestrated over 30 new campaigns
- Provided innovative communication ideas for the design of Notifications, SMS, and Email templates

- Devised monthly customer engagement plans to drive leads and revenue for PolicyBazaar through email, SMS marketing, and push notifications
- Formulated and executed marketing campaigns to enhance the customer experience and align with Business Unit (BU) objectives
- Generated content and proposals for developing Notifications, SMS, Email Templates
- Developed reporting dashboards and custom reports to analyze the comprehensive performance of campaigns

- Reviewed inbound service calls for accuracy and adherence to standards
- Calibrated call scoring with clients and team to ensure consistency
- Analyzed call trends, identified training needs, and recommended improvements
- Conducted trend analysis to enhance overall performance

- Contributed to the AMS Team by maximizing user acquisition for our web-based portal
- Effectively managed and executed BTL marketing activities
- Played a key role in re-branding of CommonFloor Groups
- Spearheaded cold calling, email marketing, demos, presentations, and event execution initiatives