Amrita Ray on SuperStuff.ai

Amrita Ray

Dynamic and award-winning Brand and Marketing Manager with a proven track record in New Product Launch, Brand Management, and Product Life Cycle Management

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Business Strategy

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Business Development

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Client Management

Kolkata, India

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This is me!

Hi, I'm Amrita! I am a dynamic and award-winning Brand and Marketing Manager with a proven track record in New Product Launch, Brand Management, and Product Life Cycle Management.

Currently, I'm a Brand Manager at Zee Entertainment Enterprises, leading the marketing and brand portfolio for Zee Bangla, West Bengal's #1 Bengali General Entertainment Channel.

Recognized for innovative solutions and outstanding performance in Q4 FY’21, Q3 FY’22, and throughout FY’23 at Zee Entertainment Enterprises.

Some of my highlights!

Recognized for strategic marketing planning, campaign management, and business development, contributing to enhanced brand visibility and engagement across digital channels.

Led successful brand and show launches, achieving impactful results and effective management of comprehensive media campaigns.

Experienced in mass media industry, with a track record of delivering business growth through market analysis, client management, and revenue generation.

Worked with prominent brands such as P.C. Chandra, PepsiCo, Coca Cola, Mead Johnson, HUL, Cadbury, and Future Group, delivering value and impact.

Adaptive and versatile, successfully transitioning into new areas such as the relaunch of Zee Bangla's entire Fiction and Non-Fiction lineup, including flagship shows like Dadagiri, SAREGAMAPA, and Didi No.1.

Created impactful brand solutions and advertising campaigns for clients such as P.C. Chandra, PepsiCo, Coca Cola, Mead Johnson, HUL, Cadbury, and Future Group, showcasing expertise in driving business growth.