André La Crout on SuperStuff.ai

André La Crout

Customer-Obsessed Product Marketer | Driving Engagement & Growth with Compelling Narratives & Data-Driven Insights

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Consumer Media

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Market Research

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Customer Service

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Competitive Analysis

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Growth Strategies

Lakewood, New York, United States

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My Work Journey 🚀

Product Marketing Manager @ CRI Genetics

U.S. Dept of Treasury PPA Admin Support @ ConServe

Sales Associate @ Walmart

Summer Hire @ Cummins

Hi, I'm André!

Currently, I'm a Product Marketing Manager at CRI Genetics.

Recognized for driving growth and increasing revenue.

Passionate about customer-centric strategies and product research.

Expertise in multiple marketing areas, including lead generation, content marketing, and social media marketing.

I enjoy outdoor adventures with family, reading, and continuous learning in marketing.

My Work with CRI Genetics

Product Marketing Manager @ CRI Genetics

Awarded "Employee Impact Award" for significant contributions to business growth.

Directed a Q4 2021 user experience overhaul, resulting in a 374% increase in subscription purchases.

Achieved a 62% success rate in split testing with a 23% average conversion rate increase, including a 7-test win streak in Q3 2023.

Planned and executed the Q4 2022 marketing plan, breaking company records with 41% higher subscription purchases than the previous best.

Scripted and launched 8 educational videos that improved customer onboarding and product engagement, with a 26.6% clickthrough rate.

Tested a revamped Lead Nurture email sequence, boosting conversions by 49%.

About Me

Experienced product marketer with a track record of driving growth and revenue. Skilled in consumer media, performance measurement, and attention to detail. Worked with CRI Genetics, spearheading email marketing efforts and playing a key role in product marketing initiatives. #MarketingExpert #DataDrivenInsights #CustomerObsessed

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