- I lead strategic initiatives to enhance our market position through split testing, market research, competitive analysis, product messaging, go-to-market strategy, cross-functional collaboration, lead capture and conversion, customer retention, and data-driven decisions

- Managed cross-functional team of 5 copywriters, 4 designer/developers, and 2 video specialists
- Organized & hosted training sessions for copywriters to teach strategy & best practices
- Delivered 11 presentations on marketing strategy and related topics to other departments with goal of improving communication and cooperation between teams
- Launched 5 products, including full execution of go-to-market strategy with help of cross-functional team, from website copy/design to online ads and landing pages to email campaigns
- Standardized and documented best practices for an array of marketing duties, from setting up email campaigns to copy structure for marketing assets to basic strategy
- Created and executed quarterly and yearly plans for all email marketing campaigns, from monthly sales to major product launches

- Rewrote an entire sales funnel that increased average order value by 155%
- Routinely won A/B tests of copy by 15% or more, with many over 20%
- Created automated Lead Nurture email sequence that achieved a 11
- 2% average clickthrough rate
- Crafted a Customer Onboarding email series that reduced “buyer’s remorse” refunds by 42%
- Wrote dozens of other email campaigns for 16 different products that directly added $2 million in yearly profit to company's bottom line
- Scripted consumer marketing assets such as videos (VSLs) and short commercials for 4 different products with 3+ drafts of each
- Demonstrated the ability to lead special projects from inception to completion within one year of being hired, including gaining trust of teammates and showcasing aptitude for marketing knowledge and growth

- As founder and president, I provided freelance copywriting services including writing resumes, LinkedIn profiles, emails, sales letters, and blogs

- Spearheaded ConServe's PPA project on the prestigious Treasury contract
- Helped create and streamline the department's entire PPA process
- Managed daily, weekly, and monthly productivity goals and deadlines
- Received inbound calls from consumers looking to pay their monthly bill
- Negotiated terms with consumers that are mutually beneficial to them and the government
- Assisted admin team with other duties relating to wage garnishments and administrative resolutions

- Installed cable TV, phone, and internet services in homes
- Interacted with customers to determine their needs and present available options
- Safely fulfilled time-sensitive tasks with efficiency and care
- Adhered to a rigorous schedule with several appointments per day

- Assisted customers with various needs
- Kept shelves stocked, organized, and clean
- Unloaded receiving trucks and got products to appropriate departments

- Worked on the assembly line of an engine factory
- Ensured attention to detail to avoid defects
- Worked with a team to construct parts of an engine

- Responsible for the safety of several children
- Taught a canoeing class and coordinated various activities
- Served meals on a rotational basis with other teams
- Engaged in physical labor including cleaning and painting