Ankur Dey
Brand & Marketing Lead at Yokogawa India Limited | Ex-UltraTech | MICA, Ahmedabad
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Brand Management💻
ATL & BTL Marketing💻
consumer behaviour📊
Data Analysis💻
Digital Strategy
Bangalore, India
This is me!
Hello, Ankur here!
I am a seasoned Brand Management professional with expertise in brand marketing, strategic planning, content management & campaign execution. Have worked in projects ranging from ATL, BTL and digital. Known for creative thinking and a good hold of numbers. Currently leading brand initiatives as the Brand Lead for Yokogawa India Limited.
Prior Experience - Zonal Brand Building Lead at UltraTech for South India
Led trade & consumer efforts for the cement division.
Co-led and spearheaded brand re-strategy digitally for Utec, the one stop app for everything building solutions and Building Products Division - Waterproofing & Tile Adhesive product ranges.
Co-led and spearheaded brand re-strategy digitally for Utec, the one stop app for everything building solutions and Building Products Division - Waterproofing & Tile Adhesive product ranges.
Notable achievements
Spearheaded #GharEkMaukaEk integration with JioCinema during IPL 2023 resulting in an impression of approximately 9 crores.
Passion for fostering high-performance cultures and bringing brand visions to life.
Love for creativity and knack for numbers is my identity.
Love for creativity and knack for numbers is my identity.
Interests: Photography, Cricket
Some of my highlights!
About Me
Experienced brand marketer with a successful track record in strategic planning, campaign execution, and driving brand visibility. Skilled in traditional and digital media, partnership building, and data-driven insights. Currently leading brand initiatives at Yokogawa India Limited. Previously worked with UltraTech Cement as Brand Building Lead. #BrandManagement #StrategicPlanning #DigitalMarketing
