- Orchestrated strategic campaigns for small businesses, resulting in measurable growth and increased visibility

- Owned the execution of the annual marketing plan, ensuring alignment with business objectives, identifying market opportunities and tracking progress
- Planned, strategized & ensured effective utilization of marketing budgets for the zone encompassing ATL, BTL, events, and digital media initiatives
- Designed and managed 360-degree marketing strategies encompassing planning, strategizing, and campaign management for new product/services launches, awareness, trade promotions, and collaterals
- Strategized 10+ product launches for UltraTech’s Building Products division and new services of Utec for South Zone in FY24
- Spearheaded #GharEkMaukaEk integration with JioCinema during IPL 2023 in 4 regional languages, resulting in an impression of approximately 9 crores
- Achieved 20% yearly increase in Utec's App traffic through strategic campaigns collaborating with category and digital marketing teams
- Drove digital communication strategies for Utec’s paid media plans, enhancing awareness, performance and engagement
- Conceptualized retail and digital campaigns for Utec’s existing high-ticket Services resulted in a 60% increase in leads within two quarters for the South Zone
- Designed zonal annual brand and event calendar for communication aligning with the brand strategy
- Conceptualized 'One India, One Ambition' campaign during the Cricket World Cups that garnering a total of 5 lakhs+ engagements in South Zone utilizing in-house Apps
- Developed and executed Women's Day campaign, leading to positive feedback among women consumers and families
- Tracked brand metrices, analyzed competitors, market, consumer needs, derived insights and identified opportunities to help grow revenue for the brand
- Responsible for the enhanced ‘Baat Ghar Ki’ version for South India, scheduled to launch in Q3 FY25, making it a culturally resonant, combination of physical-digital event

- Formulated communication and media plans for transforming the Hyderabad market into a 100% premium-only market
- Ideated the introduction of OTC for Building Products in Madhya Pradesh, resulting in 20% brand awareness increase and 25% increase in sales
- Led a 50% increase in Building Products Division revenue in FY21 for the North Zone by managing content-driven marketing in digital mediums, including in-house apps and social media channels
- Strategized content for the Baat Ghar Ki campaign, leading to a threefold increase in subscribers on YouTube and Facebook over 2
- 5 years
- Successfully launched Utec in MP, planning communication & channels, and executing digital and experiential campaigns
- Conceptualized multiple events and engagements for trade partners to build and sustain relationships

- Led BTL marketing for Birla Gold Cement in Maharashtra, Telangana, and Madhya Pradesh
- Successfully launched the premium product Monarch, utilizing ATL, BTL, and digital mediums, resulting in a 15% increase in sales and 20% increase in profits for Birla Gold brand in Maharashtra
- Responsible for smooth merger of Birla Gold with UltraTech in North Zone

- Conducted primary research on 50 agents and 543 customers (existing + potential) to better the adaptation of both on Web and App portals
- Successfully on-boarded 30 agents on the digital portal, and 22 new customers purchasing policies within a span of 1
- 5 months

- Analyzed data and handled portfolio reporting for Fidelity Investments as a database developer under Agile Technology
- Managed a 10-member Data Analytics team as a stand-in lead