Ankur Dey
Brand & Marketing Lead at Yokogawa India Limited | Ex-UltraTech | MICA, Ahmedabad
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Brand Management💻
ATL & BTL Marketing💻
consumer behaviour📊
Data Analysis💻
Digital Strategy
Bangalore, India
Experienced brand marketer with a successful track record in strategic planning, campaign execution, and driving brand visibility. Skilled in traditional and digital media, partnership building, and data-driven insights. Currently leading brand initiatives at Yokogawa India Limited. Previously worked with UltraTech Cement as Brand Building Lead. #BrandManagement #StrategicPlanning #DigitalMarketing
Brand Building Lead - South India, UltraTech Cement
February 2023 - February 2025
Bangalore
• Planned and executed annual marketing plans aligning with business objectives.
• Led zonal brand and marketing strategy across ATL, BTL, events, and digital media.
• Developed and executed 360-degree marketing strategies for product and service launches, trade promotions, and collaterals.
• Strategized category-first IPL 2023 CTV campaign on JioCinema integrating regional commentary (in 4 South Indian regional languages), achieving 9 crores impressions across South India.
• Strategized 10+ product launches for UltraTech’s Building Products division and new services of Utec for South Zone in FY24.
• Drove >100% increase in awareness, 120% brand trust uplift and 20% increase in organic traffic through restructured digital marketing strategy for Utec. Also saw a 3x increase in customers using ≥5 services YOY, a 40% decrease in COA, and a 60% increase in LTV.
• Generated 60% more leads for high-ticket services conceptualizing targeted retail & digital campaigns.
• Collaborated with agencies to conduct consumer research, media planning & creative content.
• Conceptualized and executed campaigns like Ghar Ek Mauka Ek, Women's Day, and One India, One Ambition, blending creativity with measurable impact.
• Tracked brand metrices, analyzed competitors, market, consumer needs, derived insights and identified opportunities to help grow revenue for the brand.
• Enhanced ‘Baat Ghar Ki’ version for South India, scheduled to launch in Q4 FY25, making it a culturally resonant, combination of physical-digital event.
• Led zonal brand and marketing strategy across ATL, BTL, events, and digital media.
• Developed and executed 360-degree marketing strategies for product and service launches, trade promotions, and collaterals.
• Strategized category-first IPL 2023 CTV campaign on JioCinema integrating regional commentary (in 4 South Indian regional languages), achieving 9 crores impressions across South India.
• Strategized 10+ product launches for UltraTech’s Building Products division and new services of Utec for South Zone in FY24.
• Drove >100% increase in awareness, 120% brand trust uplift and 20% increase in organic traffic through restructured digital marketing strategy for Utec. Also saw a 3x increase in customers using ≥5 services YOY, a 40% decrease in COA, and a 60% increase in LTV.
• Generated 60% more leads for high-ticket services conceptualizing targeted retail & digital campaigns.
• Collaborated with agencies to conduct consumer research, media planning & creative content.
• Conceptualized and executed campaigns like Ghar Ek Mauka Ek, Women's Day, and One India, One Ambition, blending creativity with measurable impact.
• Tracked brand metrices, analyzed competitors, market, consumer needs, derived insights and identified opportunities to help grow revenue for the brand.
• Enhanced ‘Baat Ghar Ki’ version for South India, scheduled to launch in Q4 FY25, making it a culturally resonant, combination of physical-digital event.
Regional Brand Building Lead, UltraTech Cement
October 2019 - January 2023
Indore, Hyderabad
• Led transformation of Hyderabad into a 100% premium-only market via CVP creation, media planning, and emotional storytelling.
• Achieved 20% increase in brand awareness and 25% revenue growth through innovative campaigns like OTC and WhatsApp-based outreach for Building Products Division in MP.
• Co-Managed content for #BaatGharKi Digital campaign liaising with agency growing YouTube subscribers 2.5x and engagement 10x over 2.5 years with >95% organic traffic.
• Successfully launched Utec in MP, via integrated digital and experiential campaigns, with successful channel planning and execution.
• Collaborated with cross-functional teams to deliver engaging brand campaigns and field activations.
• Achieved 20% increase in brand awareness and 25% revenue growth through innovative campaigns like OTC and WhatsApp-based outreach for Building Products Division in MP.
• Co-Managed content for #BaatGharKi Digital campaign liaising with agency growing YouTube subscribers 2.5x and engagement 10x over 2.5 years with >95% organic traffic.
• Successfully launched Utec in MP, via integrated digital and experiential campaigns, with successful channel planning and execution.
• Collaborated with cross-functional teams to deliver engaging brand campaigns and field activations.
Trade Marketing, Birla Gold Cement
April 2018 - September 2019
Multiple locations
- Led BTL marketing for Birla Gold Cement in Maharashtra, Telangana, and Madhya Pradesh
- Successfully launched the premium product Monarch, utilizing ATL, BTL, and digital mediums, resulting in a 15% increase in sales and 20% increase in profits for Birla Gold brand in Maharashtra
- Responsible for smooth merger of Birla Gold with UltraTech in North Zone
- Successfully launched the premium product Monarch, utilizing ATL, BTL, and digital mediums, resulting in a 15% increase in sales and 20% increase in profits for Birla Gold brand in Maharashtra
- Responsible for smooth merger of Birla Gold with UltraTech in North Zone
Digital Marketing and Research Intern, Bajaj Allianz GIC Limited
April 2017 - May 2017
Kolkata
- Conducted primary research on 50 agents and 543 customers (existing + potential) to better the adaptation of both on Web and App portals
- Successfully on-boarded 30 agents on the digital portal, and 22 new customers purchasing policies within a span of 1
- 5 months
- Successfully on-boarded 30 agents on the digital portal, and 22 new customers purchasing policies within a span of 1
- 5 months
Senior Systems Engineer, Infosys Limited
June 2013 - May 2016
Bangalore
- Analyzed data and handled portfolio reporting for Fidelity Investments as a database developer under Agile Technology
- Managed a 10-member Data Analytics team as a stand-in lead
- Managed a 10-member Data Analytics team as a stand-in lead
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Education
PGDM-C – 2016-18 – Advertising & Brand Management
2016 - 2018
MICA
B. Tech – 2008-2012 – Applied Electronics & Instrumentation Engineering
2008 - 2012
Haldia Institute of Technology
