Aritrika Das on SuperStuff.ai

Aritrika Das

Shaping the HP India journey | Early stage startup advisor | Ex-Flipkart

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Budget management

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Branding Strategy

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Customer Acquisition

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Brand Management

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Team Management

Bangalore, India

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My Work Journey!

Senior Brand Manager 2 | Fashion & FMCG @ Flipkart

Currently working on growing e-commerce penetration through key acquisition verticals.

Corporate Affairs Intern | Alcohol Responsibility & Digital Communication @ SABMiller India

Analyzed communication strategies for product vs. corporate brands.

Mapped competitors in FMCG and corporate digital spaces.

Recommended digital asset strategies for SABMiller India.

Developed a comprehensive CSR campaign for responsible alcohol consumption and road safety.

Asst. System Engineer @ Tata Consultancy Services

Hi, I'm Aritrika!

Currently, I'm a Strategic Initiatives, India Market @ HP

Skilled in Marketing Strategy, Brand Communications and Digital Marketing.

Created impactful work examples for diverse clients such as HP and Flipkart, showcasing marketing expertise

Experienced Brand Marketing Professional with a demonstrated history of working in the internet industry.

My Work with HP

Strategic Initiatives, India Market @ HP

Brand custodian leading HP's growth in the super-premium PC market.

HP Pavilion with fast charging ⬇️

HP Pavilion with Instant wake feature ⬆️

The all-new HP Pavilion x360 with Multi-touch ⬇️

The HP Pavilion, Alisha Garima Campaign ⬆️

My Work with MakeMyTrip

Assistant Marketing Manager @ MakeMyTrip.com

Core team member of Rightstay by MakeMyTrip; contributed to strategic planning for the Supply team.

Developed specifications for the Host app to enhance user experience.

Transitioned to Marketing, managing brand and online/offline marketing efforts for Rightstay.

Co-created and managed IMC campaigns for Rightstay and Homestays at MakeMyTrip.

Responsible for measuring and reporting on marketing campaign performance.

Evaluated campaigns against creative, media, and business benchmarks to ensure effectiveness.

My Work with Reliance Brands Ltd.

Assistant Marketing Manager @ Reliance Brands Ltd.

Developed and maintained a 12-month marketing calendar aligned with PR and business objectives for GAS Jeans in India.

Liaised with product and operations teams to create marketing plans for core and slow-moving categories.

Managed vendor and agency negotiations, ensuring optimal deals and execution of marketing plans.

Handled project management, including vendor selection, price negotiation, and campaign execution.

Executed promotions and campaigns such as The Real David Bowie Fan and store openings.

Analyzed purchase data to design promotions and optimize category mix.

Conducted market and consumer research to guide brand perception and product buying.

Managed digital properties and executed digital campaigns for the brand.

About Me

Experienced brand marketer with a passion for strategic initiatives and driving growth in the super-premium PC market. Worked with renowned companies like HP and Flipkart, leading successful marketing campaigns and managing brand communication. Skilled in presentations, budget management, and digital marketing. #BrandMarketing #StrategicInitiatives #SuperPremiumPCs