Bhuvana Subramanyan on SuperStuff.ai

Bhuvana Subramanyan

Chief Marketing Officer | Strategic Marketing Communications & New Media | Branding | DE&I | Growth Marketing

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Market Assessments

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SEO Expert

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Product Marketing

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Podcaster

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Customer Relationship Management (CRM)

Bangalore, India

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Brand Strategy Consulting

Hi, I'm Bhuvana!

Currently, I'm a Fractional CMO (Freelance)

State President, Karnataka Leadership Development Council

Over 28 years of experience in Marketing & Communications across IT, retail, and services sectors.

As a CMO, I lead branding, digital marketing, campaign management, and public affairs with a data-driven focus.

Experienced in building & leading high-performing teams, with a strong emphasis on outcome-driven strategies.

Proven success in product marketing, turning tech propositions into business value, and creating thought leadership content for top brands.

My Work with Randstad India

Chief Marketing Officer @ Randstad India

Executed customer-centric brand marketing framework, achieving GP, EBITA & CSAT goals.

Led branding, PR, digital marketing, internal communication, and campaign management.

Published 8-10 thought leadership pieces, showcasing Randstad's expertise.

Maintained employee engagement score of 8/10, fostering a high-performance culture.

Integrated Salesforce CRM & MarTech tools like Hotjar, HubSpot for revenue growth.

Boosted lead management by 40% YoY through strategic initiatives.

Built relations with industry leaders & government, expanding brand visibility.

Managed internal & external communications, steering content innovation & sales enablement.

My Work with IBM

Digital & Performance Marketing Lead - Asia Pacific, Cloud BU @ IBM

Part of AP Cloud geographic leadership and global marketing leadership group, aligning GTM strategy with global plans.

Managed budgeting, planning, and staff development for AP Cloud Digital Marketing.

Monitored AP marketing performance across brand equity, pipeline, revenue, and retention.

Implemented Agile Marketing to improve productivity and collaboration.

Built strong relationships with customers, media/marketing agencies, and government partners.

Identified market trends and expanded market leadership for IBM in the AP region.

In the Spotlight ✨

BW Businessworld on LinkedIn

ITF feat Bhuvana Subramanyan Podcast

NDTV 24x7 with Ticker IIM Amritsar Pariprekshya event 1

Content workshop with Supriya Jain - Indian MatchMaking

The SLANG show

About Me

As a Chief Marketing Officer with over 28 years of experience, I have advised companies on PR, communications, and marketing strategies. I have worked with leading brands in the software, IT, and business services domains, driving high-value product marketing initiatives. With a data-driven approach and a focus on customer experience, I aim to enhance brand presence and satisfaction. #MarketingStrategy #BrandBuilding #CustomerExperience