Bhuvana Subramanyan
Chief Marketing Officer | Strategic Marketing Communications & New Media | Branding | DE&I | Growth Marketing
💻
Market Assessments🧲
SEO Expert📣
Product Marketing🎙
Podcaster💻
Customer Relationship Management (CRM)
Bangalore, India
As a Chief Marketing Officer with over 28 years of experience, I have advised companies on PR, communications, and marketing strategies. I have worked with leading brands in the software, IT, and business services domains, driving high-value product marketing initiatives. With a data-driven approach and a focus on customer experience, I aim to enhance brand presence and satisfaction. #MarketingStrategy #BrandBuilding #CustomerExperience
Fractional CMO, Freelance
January 2023 - Present
Bengaluru, Karnataka, India
Director & Chief Marketing Officer, Spinning wheels
November 2022 - Present
Bengaluru, Karnataka, India
- Advising companies on PR, communications, implementing marketing strategies to promote their business
- Identifying the organisations communications, branding and marketing goals, developing strategy across marketing pillars and driving execution
- Identifying the organisations communications, branding and marketing goals, developing strategy across marketing pillars and driving execution
Chief Marketing Officer, Randstad India
August 2020 - October 2022
Bangalore Urban district, Karnataka, India
- Strategising & executing the customer-centric brand marketing framework, achieving the organisational GP, EBITA & CSAT goals.
- Driving end-to-end branding, PR, digital, internal communication, campaign management, lead management & public affairs
- Growing and developing the marketing team from 4 to 12 people.
- Creating and publishing 8-10 thought leadership work to build authentic content pushing randstad's expertise, insight and experience.
- Driving end-to-end branding, PR, digital, internal communication, campaign management, lead management & public affairs
- Growing and developing the marketing team from 4 to 12 people.
- Creating and publishing 8-10 thought leadership work to build authentic content pushing randstad's expertise, insight and experience.
Digital & Performance Marketing Lead - Asia Pacific, Cloud BU, IBM India Private Limited
October 2019 - August 2020
India
- Serve as a member of AP Cloud geographic leadership team and global marketing functional leadership group, responsible for determining and implementing overall GTM strategy and planning for AP in alignment with global strategy
Portfolio Marketing Manager - Cloud & Developer Marketing Lead - AP, IBM India Private Limited
November 2016 - October 2019
India
- Portfolio – Cloud, Data & AI, Developer marketing and Channel marketing
- Led a team of highly skilled product marketing professionals to drive IBM Cloud platform, channel marketing for Cloud and led Developer marketing to growth in India and Asia Pacific
- Led a team of highly skilled product marketing professionals to drive IBM Cloud platform, channel marketing for Cloud and led Developer marketing to growth in India and Asia Pacific
Developer Marketing Lead - India, IBM India Private Limited
June 2016 - September 2018
Bangalore
- Driving developer outreach and activate developers across India
- Work with IBM distinguished engineers, marketing, developer advocates, offering managers and sellers on several x-matrix activities to progress the awareness and use of IBM technology and open source
- Work with IBM distinguished engineers, marketing, developer advocates, offering managers and sellers on several x-matrix activities to progress the awareness and use of IBM technology and open source
PR, Internal & external communications, Analyst relations, Corporate and crisis Communications, IBM India Private Limited
July 2011 - June 2016
Bangalore
- Worked towards communications & workforce enablement, global delivery as well as administered internal, external corporate communications, analyst relations, marketing communications, PR, brand positioning & building
Communications Consultant, TNT India Pvt Ltd
July 2010 - June 2011
Head Western Region, brand comm
August 2005 - March 2010
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Education
Master of Business Administration - MBA, Marketing
Indira Gandhi National Open University
Executive Development Program - Strategic Management
XLRI Jamshedpur
BSc, Botany
1991 - 1994
University of Madras
