Ishita Bhatnagar on SuperStuff.ai

I have worked in the space of visual, interaction, and service design through various internships at firms such as Zomato, Deloitte, AiDash & currently Jubilant Foodworks. 💼

You can usually find me working out of a cute cafe and sipping coffee🥤 while designing!

Bakery Brand: Branding & Identity Design 👩‍🍳 🥐

Mama Casa is a bakery brand aiming to enter the top tier market.
Our Mama is all about baking 'out of love' at home.👩‍🍳🏡 The brand’s visual language is inspired by nature to bring out a safe-at-home feeling!

The brand name "Mama Casa" meaning Mother's Home, reflects the identity of the brand & our baker! Our logo also comprises of the 3 key elements: M for Mother + Home + Cake! 🍰

The brand uses a subtle color palette inspired by the earthy-soothing nature 🌱, paired up with a royal Blue Sapphire to bring out the sophistication of the brand. 💙 The brand illustrations are inspired by our true home being 'Nature' itself.

The book, ‘To Wear or NOT To Wear’ 📖 opens up the mind of every girl and woman to a choice for herself. The book will probe you to ask whether wearing a bra, is your ‘cup’ of tea or not. ☕️

A visual book design concept: With a very modern, bold, and unfiltered vibe✨ to match the ideology of the youth and reach out to a wider audience.

An illustrative book by a girl, for a girl. 💗 #ToWearorNotToWear
(Check out the link for the design process ➡)

Game Design: Packaging and Character Design 👧 🛝

‘Match Catch’ is a game designed by a child psychologist for kids. It is a game of matching colors and helps kids identify and visualize better. 🌈

The brief? My client wanted a colorful, quirky & cute design for her game✨ (And of course, something that matches the theme!)

The concept was to show kids holding colorful round cards trying to match to the colorful abstract environment. Hence, bringing out the concept of the game while adding a light-hearted fun 🤹‍♀️ aspect to it!