Established the communications and branding vertical as the sole member of the team for Moss Adams (India), driving internal and external communications

Developed LinkedIn content strategy and successfully launched the LinkedIn page for Moss Adams India, achieving organic growth to 4,500 followers within 8 months

Collaborated with cross-functional teams including design, administration, and finance to ensure project success

Supported the Business Transformation Office to drive change management communication

Collaborated with US Communications team to develop and implement India-specific communication strategies

Managed business collaterals for tax, audit, and consulting teams

Developed communication materials for firm-wide business meetings and global leadership visits

Developed internal communication assets like newsletters, intranet & internal social media, and employee handbooks

Supported the Operations team overseeing the office relocation project and led employee engagement activities while overseeing the branding and design of the new office space

Curated quarterly newsletters for the HR team and the India Managing Partner, enhancing internal communication and engagement

Developed message map for the brand, content strategy for the website and social media pages

Managed day-to-day social media channels, including Facebook, Instagram, Twitter, and LinkedIn

Coordinated with the digital marketing agency on performance marketing activities on platforms like Facebook, Instagram, LinkedIn, and Google

Renewed partnership with Google for Startups program, running campaigns with the startup ecosystem for a budget of ₹1.2 crores

Supported events team to amplify internal events regularly with members and external stakeholders, where on average over 150 individuals would participate virtually

Collaborated with the PR agency to raise brand awareness and thought leadership through media outreach

Partnered with a market research firm and analyzed data to improve communication strategy

Developed crisis management strategy

Clients included: Shibulal Family Philanthropic Initiatives, Micelio, Virtual Forest, BBC Media Action, AffordPlan, Solis Health, Fernandez Hospital and Foundation, Veddis Foundation

Contributed to agency’s growth by onboarding eight new clients and multiplying revenue by 4x within two years

Led the digital mandate for all clients in the healthcare, clean mobility, clean energy, impactsourcing, and philanthropy sectors as the founding member of the Bangalore team

As an account lead, I developed organic social media campaigns for clients, increasing engagement by over 5x on average

Organized a tweetchat on the theme: #CleanMobilityUnlocked, bringing together India’s leading EV entrepreneurs

Led the entire branding exercise for Veddis Foundation and Solis Health, which included website development, branding & design elements, and relaunching social media pages on Twitter, Facebook, and LinkedIn

Supported clients to conceptualise podcasts, from crafting themes and the script to identifying guests and overlooking design

Clients included: DXC Technology, Netradyne, Intuit, A10 Networks, Prione (subsidiary of Amazon), Altigreen, SEG Automotive

Began my career as an intern and grew to lead accounts and manage a team

I was in charge of developing communication strategies for startups and corporates in the IT, e-commerce, and automotive sectors

Drafted content for blogs, authored articles, social media posts for companies and their leadership

Gained media visibility for clients and their leadership team in leading mainline and business dailies

Prepared social media calendars, coordinated with the design team, published posts, and responded to messages

Drove the digital mandate behind the rebranding exercise for DXC Technology, resulting in 33,000 new followers in six months

Supported Netradyne to get featured in the cover story of Mint Lounge as one of the top AI startups of 2017 and reach the final round of ET Startup of the Year-2017 awards

Supported Altigreen to get covered in leading publications including in an episode of HBO Vice