Jyoti Mishra on SuperStuff.ai

Jyoti Mishra

A strategic marketer who writes 📜 | Have scaled brands from 0 to 1 🚀 | Takes photos and sometimes films 📸 | Here to help you position your brand, create marketing and content plans, and grow 🌱

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Product Marketing

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Creative Strategy

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Campaigns

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B2B SaaS Marketing

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Demand Generation

💻

Go-to-Market

📣

Social Media Marketing

💌

Email Marketing

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Content Marketing

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Copywriting

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Delhi, India

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1:1 Marketing Strategy Call

Starting at

₹3,000/hour

Strategy Audit

Integrated Marketing Next Steps

Marketing Strategy Consultation

Contract type

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Customer Segmentation

360-degree Planning and Strategy

ICP-wise Tailored Messaging

Pipeline Acceleration Strategy

Content Creation and Marketing

High-Quality Content Writing

Copywriting

This is how!

Hey there! I am Jyoti

Currently, I'm an Independent Marketing Consultant working primarily with early stage start-ups and SaaS brands - helping them with their B2B strategy and GTM.

With 7 years in marketing, I have worked for Brands such as Infosys, Saint Gobain, Havells, and SaaS brands such as : Eka and Whatfix. I've (co)managed agencies: Lintas, Nielsen, and Kantar 🚀

I also have lead partnered campaigns with Microsoft, Coffee Board of India, and IDC across geographies

Reading and then writing came pretty early in my life in 3 languages, I still dream in my mother tongue

“Who are we talking to?” - is the primal question in a marketer's mind.
Being a writer makes me a better marketer than I could have been without being one.

The first ever campaign in my life was for 10k trainees in Infosys, called "#ThinkWithoutABox" - This resulted in ~60% adoption of the gamified platform within a week of its launch.

One of the defining moments in my journey - when I thought I could tell brand stories that matter

One of my truest refuge - my work desk

Grow more plants and trees (The only unsolicited advice I have)

Story behind Co-building the Campaigns team @Whatfix

Why did they need a Campaigns team? And how was I suitable to do it?

With all marketing sub-teams working in silos, Whatfix needed some folks to come on-board and strategize integrated marketing campaigns for Enterprise and Large Enterprise Accounts

I co-created the campaigns team at Whatfix, from scratch.

The first thing I planned to fix was the positioning of Whatfix on various marketing channels

I kickstarted a re-positioning
exercise and later created
handbooks, processes, strategies, and campaigns to drive quality pipeline acceleration (NBM and SALs)

I later handled their entire Competitor Incumbent marketing strategy

I worked primarily with the North America and EMEA market

With my writer and researcher hat on - created many video scripts, whitepapers, marketing handbooks, copies (when the social media team needed me)

Eka - Took their Sustainability Reporting Solution from 0 to 1

As a Campaign Manager for one solution - my work was to create end to end campaign planning and project management

Let's check out some campaigns

Spearheaded

Eka x Coffee Board of India Campaign

Launched the Solution with Microsoft

"The Big Pledge" Campaign

Brought in the first lead and then the first-ever customer for this solution through marketing campaigns and collaboration with the BD team

Grew the pipeline conversion to 50% (NBM to SAL)

Brands I have worked with