- Co-created the Enterprise Campaigns team from scratch
- Led integrated marketing campaigns for EMEA and NA markets
- Conducted Competitive Intel programs and Customer Segmentation through Customer Research
- Was responsible for Go-to-market strategy, and messaging for email marketing, paid/performance marketing, content syndication, SEM, webinars, and partnered events
- Drove Sales enablement by creating playbooks to support the business development and AE teams
- Strategized ABM initiatives to drive quality NBM and SALs in the pipeline
- Increased NBM to SAL conversion to 2X, clocking ~3x increase in the average selling price (ASP) and decrease in the sales cycle
- Developed content - whitepapers, case studies, pillar pages, case studies, videos, short-form copy, etc
- Cross-functional teamwork with product, sales, BD, and other marketing teams, as well as managing external stakeholders
- Strategically planned and allocated the marketing budget

- B2B SaaS campaign strategy and execution for Eka's Sustainability reporting solution
- Led the demand generation and awareness efforts for the same product
- Created targeted campaigns for the global audience(NA, EMEA, APAC) and executed ABM efforts utilizing email marketing, social media organic and paid campaigns, webinars, and events
- Cross-team collaboration with the database, digital, content, and inside sales team to drive demand generation efforts (KPIs: Prospects, MQLs, SQLs, messaging development)
- Launched two solutions partnering with Microsoft and the Coffee Board of India
- Performance analysis for campaigns and A/B testing messaging for improved results

- Worked on Service as a Product (SaaP) project for Electrical products rental for Indian Metros, Design Research for refrigerators, water purifiers, fans
- Consumer research, go-to-market, Netnography, Unboxing Experience, Consumer Decision-Making Journey for Electrical Skincare Products (One of the first launches in India)
- Assisted in creating the Repositioning and Premiumization plan for Havells and its Power Brands such as Crabtree, Reo, and Standard
- Communication Strategy for Havells Premium Lighting range, Home Automation, and Personal grooming
- Havells Incubation Projects: Carpool for women, Hydroponic Farming, Sanitary Hygiene for Rural Women, Understanding tea consumption of different parts of India to create smart tea maker

- Created the Go-to-Market plan for two new SGG Sun ban products
- Estimated and analyzed the market by visiting 16 geographies across India and interviewed around 150 dealers, retailers, and end consumers
- Suggested new Pricing Strategy, Product Development ideas, Market and Competitor insights, and Communication plan

- Content/Copy Writing - blogs, emails, intranet articles, and social media posts
- Assisted in creating internal and external campaigns to promote Infosys Learning and Development platforms
- Spearheaded the Knowledge Management campaigns at Bhubaneswar Campus
- Worked on the Next-Gen knowledge solution for Infosys, in its nascent stage now known as Infosys Springboard