Kanika Shrivastava
Creative Strategist with 9+ years of experience building content, campaigns and customer journeys that drive engagement, loyalty and growth.
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Content Strategyβ¨
Brand Managementπ»
CRM Managementπ£
Social Media Marketingπ‘
Creative Strategy
Bengaluru, India
From Newsrooms To Brand Narratives
Hi, I am Kanikaπ
I started my career telling stories for media houses. Today, I help brands tell stories that drive engagement, loyalty and growth.
My career began in journalism, working with media organizations such as CNN and Every Media.
Over time, I transitioned into marketing and advertising, where I've spent the last 9+ years creating content strategies, campaigns, CRM journeys and brand narratives for leading consumer brands including:
Max Fashion, Swiggy, HUL, Forever 21, Vijayalakshmi Silks, Amul and Shoppers Stop.
What I Bring To The Table
β Content Strategy
β Campaign Ideation
β CRM Management
β Social Media
β Brand Storytelling
β Team Collaboration
β Campaign Ideation
β CRM Management
β Social Media
β Brand Storytelling
β Team Collaboration
Swiggy Ads
Sample Scripts for Unilever
Red Baton Blogs
About Me
I am Kanika Shrivastava, a seasoned Creative & Brand Strategy Lead with over 8 years of expertise in shaping brand narratives for fashion, retail, and corporate sectors. I excel in campaign conceptualization, product launches, and experiential marketing. I have led high-visibility campaigns for Vijayalakshmi Silks and Max Fashion. My experience includes working with notable brands like Unilever. #BrandStrategist #CreativeDirector #CampaignExpert
