Kanika Shrivastava
Creative Strategist with 9+ years of experience building content, campaigns and customer journeys that drive engagement, loyalty and growth.
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Content Strategyβ¨
Brand Managementπ»
CRM Managementπ£
Social Media Marketingπ‘
Creative Strategy
Bengaluru, India
I am Kanika Shrivastava, a seasoned Creative & Brand Strategy Lead with over 8 years of expertise in shaping brand narratives for fashion, retail, and corporate sectors. I excel in campaign conceptualization, product launches, and experiential marketing. I have led high-visibility campaigns for Vijayalakshmi Silks and Max Fashion. My experience includes working with notable brands like Unilever. #BrandStrategist #CreativeDirector #CampaignExpert
Content Lead, Donβt Be Content
March 2024 - May 2026
Bengaluru, India
- Spearheading brand storytelling and campaign direction for leading fashion and legacy clients
- Led the 105-year milestone campaign for Vijayalakshmi Silks, including strategic planning for a high-profile 4-day exhibition and directed social media architecture
- Contributed to CRM-led campaigns for Max Fashion, driving improved CTR and supporting revenue-driven festive promotions
- Mentored junior creatives, led brand identity development for a new retail pop-up concept 'Poppadum
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- Led the 105-year milestone campaign for Vijayalakshmi Silks, including strategic planning for a high-profile 4-day exhibition and directed social media architecture
- Contributed to CRM-led campaigns for Max Fashion, driving improved CTR and supporting revenue-driven festive promotions
- Mentored junior creatives, led brand identity development for a new retail pop-up concept 'Poppadum
- '
Content Strategist, 9 Pinn Digital Media
May 2021 - March 2022
Bangalore
- Developed integrated social and performance-driven creative concepts aligned with marketing objectives
Content & Digital Strategist, Admissions 24
September 2020 - 2021
Mumbai
- Designed content frameworks for an education-focused digital application
Content & Operations Lead - Special Projects, iKarmik.com
May 2016 - June 2017
Mumbai
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