Nitesh Kumar Kaveti on SuperStuff.ai

Nitesh Kumar Kaveti

Associate Director - Product Marketing | External Advisor - HBR

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Product Marketing

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Marketing Strategy

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Digital Marketing

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Business Strategy

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CRM

Hyderabad, India

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Content Marketing Strategy Consultation

My Work Journey 🚀

Associate Director - Product Marketing @ Darwinbox

Member @ CMO Council

Associate Director - Product Marketing @ HighRadius

Member of Advisory Council @ Harvard Business Review

Senior Manager - Marketing @ Columbus A/S

Online Marketing Operations @ Dell Technologies

Hi, I'm Nitesh!

Currently, I'm an Associate Director - Product Marketing at Darwinbox.

Led GTM strategies to drive revenue growth, collaborating with sales teams.

12+ years of B2B marketing experience, specializing in customer acquisition and lead generation for SaaS/IT services.

Built content marketing strategies to establish thought leadership and attract high-intent leads.

Managed experiential events like tradeshows, webinars, and roundtables to build pipeline.

Proven success in accelerating enterprise accounts to closure through enablement.

Revamped product messaging and positioning for clear market communication.

My Work with HighRadius

Group Product Marketing Manager @ HighRadius

Performance Marketing: Led LinkedIn Paid strategy, optimizing CPL and CAC through A/B and multivariate testing.

Built "Netflix for Accounts Receivables": Created a video platform with short clips, completed in-house in 45 days with 4 team members.

Community Marketing: Assisted in senior executive community program, managing website strategy and member engagement.

Content Marketing: Developed editorial calendar using sales insights, competitor analysis, and collaborated with SEO, Sales, and ABM teams.

HighRadius Conference: Managed digital program for the Office of CFO conference, driving awareness and registrations.

Recognition:

• Manager of the Quarter - Q2 2022
• Manager of the Year - 2022

About Me

Experienced B2B marketer with 12+ years in product marketing and customer acquisition. Worked with top companies like Darwinbox, HighRadius, and Dell Technologies. Skilled in strategic planning, marketing strategy, and business research. #ProductMarketing #B2BMarketing #LeadGeneration