- Built a "Netflix for Accounts Receivables" - Created a video-only platform featuring short clips (under 2-mins) with transformational stories and educational content from industry practitioners
- This was a complete in-house project; from planning phase to go-live in 45 days with 4 team members
- Executing Performance Marketing 
- Lead the LinkedIn Paid strategy to generate high intent leads
- Devised a content strategy by persona and buying stage; and conducted A/B , multivariate and Split tests in different cycles to optimise the overall CPL and CAC
- Leading Content Marketing 

- Executing GTM strategy for US Market 
- Led the content marketing team to devise the messaging and content assets creation; collaborated with Performance Marketing & Email teams for the execution Setting-up Email Nurture Program in EMEA 
- Automated the lead journey from cold to warm lead by building email nurture flow cadence on Pardot; through content mapping based on intent and behaviour Standardisation of Email Program across Markets 
- Created the SOP on database building, management and segmentation
- Automated the email strategy from prospecting stage to nurturing and lead hand-over to SDRs through HubSpot/Pardot Standardising Lead handover Process 
- Created the SOP on handover process of the qualified leads generated through marketing programs to the Sales/SDR and ABM teams depending on the account type / persona Amplification of Gartner Magic Quadrant Report 
- Worked with CMO and other C-suite leaders directly in devising an organisation wide plan in amplifying the report through Marketing, Partner, Sales a

- Strategic Marketing 
- Business Strategy Formulaton 
- Business Development 
- Project Management 
- Client Services

- Multi-Channel Integration 
- Channel Marketing 
- Branding & MARCOM 
- CRM, Email Marketing 
- Website Management 
- Data Analytics 
- Business Intelligence

- Marketing Campaign Management 
- Affiliate Marketing 
- CRM , Email Marketing 
- Data Analysis

- During my studies in the UK, I landed an internship that lasted three months as part of an academic mandate
- I was thrilled because this was my first work exposure in a completely foreign country
- I was super excited every single day: getting ready for work at 7:30 am, suited up, and taking public transport to reach the office
- It felt like I was living in an American TV show
- Now, getting back to what I was actually doing there—I was first introduced to digital marketing, and my single objective was to reduce footfall in the bank branches and divert those services to the website
- It was super exciting and had an amazing learning curve because my manager gave me a free hand to experiment with everything
- I even did mystery shopping by visiting competitor bank branches to optimize operations
- My report provided a detailed blueprint on which services needed to be migrated to the website, how they should be managed in a self-help format, and how the user experience on the website should look
- My manager was so impressed with my report that she offered me a full-time role
- But, as fate would have it, my work permit did not go through (thanks to the 2010-2011 recession era), and I had to take a flight back to India