Niveditha Murthy
Senior Product Marketing Manager @ Darwinbox | B2B marketer with experience in product and content marketing.
🤝
Business Development💡
Content Strategy📣
Product Marketing💬
Content Marketing🧲
SEO Expert
Hyderabad, India
I am a full-stack B2B marketer with 14+ years of experience, specializing in product marketing, content marketing, and conversion optimization. I have worked with major tech companies like Darwinbox, Zoho, and HighRadius. Excited to bring my expertise to new challenges! #B2BMarketing #ProductMarketing #ConversionOptimization
Senior Product Marketing Manager, Darwinbox
August 2023 - Present
Hyderabad, Telangana, India
- Led Go-to-Market Strategy for New Geographies: US & UK
Experiential Marketing, HighRadius
May 2022 - Present
Hyderabad, Telangana, India
- Created and executed 59 live, interactive in-person events across North America and EMEA to increase interactions with customers, improve brand awareness, and create positive brand perception
Senior Product Marketing Manager, Zoho
May 2023 - August 2023
Chennai, Tamil Nadu, India
- Outlined GTM strategy for Zoho's Enterprise Billing Solution
Senior Manager - Product Marketing, HighRadius
January 2021 - May 2023
Hyderabad, Telangana, India
- Led end-to-end product marketing efforts for the fastest-growing fintech company in the order-to-cash space
Thought Leadership Content Marketing, HighRadius
May 2021 - April 2022
Hyderabad, Telangana, India
- Led SharedServicesTech 2021, a webinar for Global Business Services (GBS) that delivered fresh and relevant insight through panel discussions & keynote sessions with some of the biggest GBS leaders
Content Audit, HighRadius
April 2021 - September 2021
Hyderabad, Telangana, India
- Conducted a thorough content audit across the website, including case studies, ebooks, reports, surveys & blogs
Manager - Marketing, Wavelabs Technologies
January 2019 - January 2021
Hyderabad Area, India
- Built an amazing marketing team, helping the brand Wavelabs stand out in the IT services ecosystem
Senior Copywriter, Next Education India Pvt Ltd
March 2018 - September 2018
Hyderabad Area, India
- Owned the brand voice ensuring consistency across all communication
Content Marketing Manager, TalentSprint
March 2017 - December 2017
Hyderabad Area, India
- Managed overall inbound content marketing, and lead generation
Senior Publishing Specialist, Thomson Reuters
October 2009 - March 2016
Hyderabad Area, India
- Led the editorial team responsible for research and creation of finding aids for Legal publications
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Education
Master of Business Administration - MBA
2024
Indian School of Business
Bachelor's degree, Mass Communication & Journalism
2006 - 2009
St. Francis College for Women
