Niveditha Murthy on SuperStuff.ai

Niveditha Murthy

Senior Product Marketing Manager @ Darwinbox | B2B marketer with experience in product and content marketing.

🤝

Business Development

💡

Content Strategy

📣

Product Marketing

💬

Content Marketing

🧲

SEO Expert

Hyderabad, India

Home

About

Services

Work with me

How can I help?

1:1 Marketing Strategy Consultation

Hi, I'm Niveditha!

Currently, I'm a Senior Product Marketing Manager at Darwinbox

ISB Graduate!

Expertise in Product Marketing, Content Marketing, Conversion Optimization, and Analytics & Reporting

Recognized for strong PMM and PnL skills, contributing to impressive business results

14+ years of B2B marketing experience with 7 years leading content and marketing at major tech companies

When Opportunity Knocks Twice: My 2023 Career Adventure

My Work with HighRadius

Senior Manager - Product Marketing @ HighRadius

Led product marketing for a leading fintech, overseeing content and event strategies.

B2B Marketing Strategy, People Management and +6 skills

Generated 581 MQLs from top campaigns, with 30% conversion to SALs through experiential marketing efforts.

Conducted a content audit of 1,010 assets, increasing organic traffic by 220% and improving engagement.

Built 79 thought leadership assets, establishing the brand as a leader in shared services.

Delivered ~200 hyper-relevant sessions, including keynote panels and product demos with industry experts.

Executed 59 live events across NA and EMEA, driving customer interaction and brand awareness.

My Work with TalentSprint

Content Marketing Manager @ TalentSprint

Relaunched the website, resulting in a 148% increase in new customers and page views rising from 134K to 627K in 3 months.

Oversaw inbound content marketing, enhancing lead generation efforts.

Revamped social media efforts, increasing Facebook followers by 50% and boosting customer acquisition via Facebook Ads by 20%.

Led an 8-member team to implement a content strategy that achieved a 60% month-on-month growth in blog traffic.

Enhanced overall brand visibility and engagement through comprehensive digital marketing initiatives.

Initiated a monthly newsletter, achieving a 12% open rate.

About Me

I am a full-stack B2B marketer with 14+ years of experience, specializing in product marketing, content marketing, and conversion optimization. I have worked with major tech companies like Darwinbox, Zoho, and HighRadius. Excited to bring my expertise to new challenges! #B2BMarketing #ProductMarketing #ConversionOptimization