Noopur Vasuraj on SuperStuff.ai

Noopur Vasuraj

🌟Here to give your brand the human edge in a digital world.🌟 | 15 yrs of helping brands across regions decode & utilize multi-media platforms to tell their stories in a way that helps them connect with their ideal audience & create biz. impact.

💡

Branding Strategy

💡

Creative Strategy

📣

Marketing

📣

Corporate Communications

📲

Digital Marketing

Bangalore, India

Home

About

Work with me

⚡In a nutshell

Hey, there.👋 I'm Noopur!

I've had some interesting (and sometimes, award-winning) adventures over the last 15 years.

Here are a few.👉

Psst... click on each to deep-dive.👆

Crafted the Branding, Product Design Direction & Marketing Strategy for 2 licensing nursery furniture lines with Barbie & Fisher-price in North America.

👈✨Fun fact: The product image featured here is based off an actual sketch I shared with the product team, which made it to the final collection!

👉✨Fun fact: We maxed out the pre-book limit of 1200 burgers and sold out within 24 hours of the campaign launch... which meant, 1200 people in queue on Day 1 of the store launch.

Launched Burger King in Bangalore, India with a first-of-its-kind Fintech campaign.

Got 10 of India's biggest names to launch a new Samsonite collection in a never-been-done-before, no-gimmick & award-winning Influencer Marketing campaign.

👈✨Fun fact: This campaign reached nearly 50Mn people (zero media spends) with the product selling out across stores. In fact, I still meet people who say they bought the product because of the campaign!

👉✨Fun fact: Not only did the launch of this brand lead to the parent company's first DTC website but there were bestsellers created within the first 3 months of launch.

Built & launched a pet brand - TailZzz - for the North American market from Product, Name & Brand Strategy to Marketing, Creative Retail Branding & Launch Strategy.

Launched a Baby & Nursery soft goods brand in North America - Hannah & Sophia.

Got kids to break gender stereotypes in a social experiment for fashion brand ARROW.

👈✨Fun fact: The kids' responses & reactions are organic, which is why I believe the campaign garnered 100s of uplifting consumer stories.

👉✨Fun fact: This long-term exercise resulted in an 82% growth in the brand's primary social media platform, increased emailer open rates from 0.2% to 20% in 30 days & skyrocketed YoY sales.

Crafted & scaled the Branding, Packaging & Marketing for one of North America's largest affordable luxury nursery brands - Evolur.

Did the same for its sister brand - Dream On Me! 👇

✨Fun fact: I launched Dream On Me on TikTok during this time, leading to its first organic, UGC-driven campaign with over 20 million views, #1 Amazon rankings & exponential increase in sales!📈

💡Conducted Creative & Digital Mktg. boot camps for leading agencies, brand-side teams & creative individuals in the APAC & North American regions.

🤝Some [more] of the brands I've partnered

💡Fun fact: most of my partnerships with these clients were long-term - driving 360° branding building, immersive omnichannel campaigns with a digital focus & revenue growth.💡

🎯Focus Industries

FMCG

Fashion

Baby & Nursery

Pets/Petconomy

Beauty

Travel Goods

Technology

🔗Check out more of my work here!🔗

👓Read some of my Linkedin posts on all things Branding, Marketing, Creative & Culture!

💫Beyond the 9-to-5

💡My love for 360° Branding extends into Branding & Design passion projects. It plays a significant role as I mentor multi-disciplinary creative talent.💡

📽️I use YouTube as a medium to create quick, easy-to-get videos around Branding, Marketing & Creative Strategy. View them here!📽️

🎨I've been an artist for over 20 years. Today, I focus on digital & watercolor illustrations. Check out my page!🎨

✍️I've been writing poetry for nearly 20 years, having had solo poetry readings across the country. Read some of them here.✍️

✍️I also animate & illustrate these pieces into audio/visual narratives. Experience them here.✍️

🎼A passion for music [but the inability to make it] led to a brief yet energetic stint as a Music Journalist, reviewing gigs & venues. Here are a few of them!🎼

About Me

Experienced marketer with 15 years of crafting brand stories for businesses in India & North America. I specialize in Brand Strategy, Digital Marketing and Creative Communication, having partnered 100+ brands to create some award-winning and consumer-focused work across mediums & platforms. Passionate about connecting brands & people through tailored strategies, and helping budding creative talent find their space within the marketing world. #BrandStrategist #CreativeCommunicator #MarketingExpert