Noopur Vasuraj
🌟Here to give your brand the human edge in a digital world.🌟 | 15 yrs of helping brands across regions decode & utilize multi-media platforms to tell their stories in a way that helps them connect with their ideal audience & create biz. impact.
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Branding Strategy
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Creative Strategy
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Marketing
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Corporate Communications
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Digital Marketing
Bangalore, India
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⚡In a nutshell
Hey, there.👋 I'm Noopur!
Branding, Marketing & Creative Comms. Strategy Consultant | Fractional Creative Leader | Creative Mentor | Poet | Content Creator | Artist
I've had some interesting (and sometimes, award-winning) adventures over the last 15 years.

Here are a few.👉
Psst... click on each to deep-dive.👆
Crafted the Branding, Product Design Direction & Marketing Strategy for 2 licensing nursery furniture lines with Barbie & Fisher-price in North America. 
👈✨Fun fact: The product image featured here is based off an actual sketch I shared with the product team, which made it to the final collection!
 👉✨Fun fact: We maxed out the pre-book limit of 1200 burgers and sold out within 24 hours of the campaign launch... which meant, 1200 people in queue on Day 1 of the store launch. 
 Launched Burger King in Bangalore, India with a first-of-its-kind Fintech campaign. 
 Got 10 of India's biggest names to launch a new Samsonite collection in a never-been-done-before, no-gimmick & award-winning Influencer Marketing campaign. 
👈✨Fun fact: This campaign reached nearly 50Mn people (zero media spends) with the product selling out across stores. In fact, I still meet people who say they bought the product because of the campaign!
👉✨Fun fact: Not only did the launch of this brand lead to the parent company's first DTC website but there were bestsellers created within the first 3 months of launch.
Built & launched a pet brand - TailZzz - for the North American market from Product, Name & Brand Strategy to Marketing, Creative Retail Branding & Launch Strategy.
 Launched a Baby & Nursery soft goods brand in North America - Hannah & Sophia. 
Got kids to break gender stereotypes in a social experiment for fashion brand ARROW.
👈✨Fun fact: The kids' responses & reactions are organic, which is why I believe the campaign garnered 100s of uplifting consumer stories.
👉✨Fun fact: This long-term exercise resulted in an 82% growth in the brand's primary social media platform, increased emailer open rates from 0.2% to 20% in 30 days & skyrocketed YoY sales.
Crafted & scaled the Branding, Packaging & Marketing for one of North America's largest affordable luxury nursery brands - Evolur.
Did the same for its sister brand - Dream On Me! 👇
✨Fun fact: I launched Dream On Me on TikTok during this time, leading to its first organic, UGC-driven campaign with over 20 million views, #1 Amazon rankings & exponential increase in sales!📈
💡Conducted Creative & Digital Mktg. boot camps for leading agencies, brand-side teams & creative individuals in the APAC & North American regions.
🎯Focus Industries
🤝Some [more] of the brands I've partnered
👓Read some of my Linkedin posts on all things Branding, Marketing, Creative & Culture!
💫Beyond the 9-to-5
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