Multi -awarded Marketing and Communications leader with over 18 years of experience across media, e-commerce, fashion retail, and real estate. I drive growth through innovative GTM strategies, creative problem solving, building insight-based brand strategy and telling stories that deeply connect a brand with its audience. 

I’ve led marketing, PR, and Communications for India's largest senior living company Columbia Pacific Communities. Under my leadership, the brand grew from zero to USD 60 million in revenue (generated almost entirely through high ROAS Marketing efforts), achieving a high customer acquisition cost-to-lifetime value ratio. 

The brand also won a record-breaking 150 marketing awards, making it one of India's most awarded brands. 

I am a full-stack marketing leader, having gained expertise across brand strategy and positioning, digital and performance marketing, Creative and Content, PR and corporate communications. 

My work has won accolades, shaped brands from inception to becoming market leaders.

Career highlights include heading Content for Myntra, heading social media for Amazon Fashion in India, accelerating digital practices of Aditya Birla Fashion Brands as Creative Director at Sapient_Razorfish and being a profiling fashion and lifestyle journalist in Asia's largest read English news daily - The Times of India. 

Let’s connect if you’re looking for a Marketing leader with proven expertise in building brands and achieving growth targets.

AWARDS (individual)

• CMO Trailblazer award 2021 by DMA Asia
 Most Influential Content Marketers by World Marketing Congress
Voot (Viacom 18) India's Best Marketers 2021
• Woman Marketer of The Year 2020 – Mcube (Masters of Modern Marketing) Awards 
Most Influential Content Marketers in APAC by World Marketing Congress 
• Exchange4Media Content – 40 under 40
• Social Samosa 40 under 40 Class of 2019-2020
Exchange4Media Digital Power 100
• CMS (Content Marketing Summit) ASIA CONTENT MOGUL 2020 – Awarded to top 10 Content Marketing professionals in APAC. 
• Featured in the Social Media Superwomen 2018 by Social Samosa 


Jury member at:
 Afaqs Foxglove Awards 
NITIE, Mumbai, Summer Project
Exchange4Media Health Marcom Awards
Campaign India Digital Crest Awards
Drivers of Digital Awards
Masters of Modern Marketing
India Content Leadership
Velocity Awards
ET Brand Equity
ET Shark Awards 


Guest speaker at:
IIM Shillong, IIM Raanchi, IIM Indore, IIM Vishakhapatnam

Opinion pieces in:
ET Brand Equity, Hindu Businessline, Exchange4Media, MediaNews4U, Adgully, Impact Magazine, 99 Acres