Piali Dasgupta Surendran
Multi -awarded Marketing and Communications leader with over 18 years of experience across The Times of India, Myntra, Amazon, Publicis Groupe, Columbia Pacific Communities.
💬
Content Marketing💡
Creative Strategy🚀
Paid Ads📣
Social Media Marketing💡
Branding Strategy
Bangalore, India
Multi -awarded Marketing and Communications leader with over 18 years of experience across media, e-commerce, fashion retail, and real estate. I drive growth through innovative GTM strategies, creative problem solving, building insight-based brand strategy and telling stories that deeply connect a brand with its audience.
I’ve led marketing, PR, and Communications for India's largest senior living company Columbia Pacific Communities. Under my leadership, the brand grew from zero to USD 60 million in revenue (generated almost entirely through high ROAS Marketing efforts), achieving a high customer acquisition cost-to-lifetime value ratio.
The brand also won a record-breaking 150 marketing awards, making it one of India's most awarded brands.
I am a full-stack marketing leader, having gained expertise across brand strategy and positioning, digital and performance marketing, Creative and Content, PR and corporate communications.
My work has won accolades, shaped brands from inception to becoming market leaders.
Career highlights include heading Content for Myntra, heading social media for Amazon Fashion in India, accelerating digital practices of Aditya Birla Fashion Brands as Creative Director at Sapient_Razorfish and being a profiling fashion and lifestyle journalist in Asia's largest read English news daily - The Times of India.
Let’s connect if you’re looking for a Marketing leader with proven expertise in building brands and achieving growth targets.
AWARDS (individual)
• CMO Trailblazer award 2021 by DMA Asia
Most Influential Content Marketers by World Marketing Congress
Voot (Viacom 18) India's Best Marketers 2021
• Woman Marketer of The Year 2020 – Mcube (Masters of Modern Marketing) Awards
Most Influential Content Marketers in APAC by World Marketing Congress
• Exchange4Media Content – 40 under 40
• Social Samosa 40 under 40 Class of 2019-2020
Exchange4Media Digital Power 100
• CMS (Content Marketing Summit) ASIA CONTENT MOGUL 2020 – Awarded to top 10 Content Marketing professionals in APAC.
• Featured in the Social Media Superwomen 2018 by Social Samosa
Jury member at:
Afaqs Foxglove Awards
NITIE, Mumbai, Summer Project
Exchange4Media Health Marcom Awards
Campaign India Digital Crest Awards
Drivers of Digital Awards
Masters of Modern Marketing
India Content Leadership
Velocity Awards
ET Brand Equity
ET Shark Awards
Guest speaker at:
IIM Shillong, IIM Raanchi, IIM Indore, IIM Vishakhapatnam
Opinion pieces in:
ET Brand Equity, Hindu Businessline, Exchange4Media, MediaNews4U, Adgully, Impact Magazine, 99 Acres
I’ve led marketing, PR, and Communications for India's largest senior living company Columbia Pacific Communities. Under my leadership, the brand grew from zero to USD 60 million in revenue (generated almost entirely through high ROAS Marketing efforts), achieving a high customer acquisition cost-to-lifetime value ratio.
The brand also won a record-breaking 150 marketing awards, making it one of India's most awarded brands.
I am a full-stack marketing leader, having gained expertise across brand strategy and positioning, digital and performance marketing, Creative and Content, PR and corporate communications.
My work has won accolades, shaped brands from inception to becoming market leaders.
Career highlights include heading Content for Myntra, heading social media for Amazon Fashion in India, accelerating digital practices of Aditya Birla Fashion Brands as Creative Director at Sapient_Razorfish and being a profiling fashion and lifestyle journalist in Asia's largest read English news daily - The Times of India.
Let’s connect if you’re looking for a Marketing leader with proven expertise in building brands and achieving growth targets.
AWARDS (individual)
• CMO Trailblazer award 2021 by DMA Asia
Most Influential Content Marketers by World Marketing Congress
Voot (Viacom 18) India's Best Marketers 2021
• Woman Marketer of The Year 2020 – Mcube (Masters of Modern Marketing) Awards
Most Influential Content Marketers in APAC by World Marketing Congress
• Exchange4Media Content – 40 under 40
• Social Samosa 40 under 40 Class of 2019-2020
Exchange4Media Digital Power 100
• CMS (Content Marketing Summit) ASIA CONTENT MOGUL 2020 – Awarded to top 10 Content Marketing professionals in APAC.
• Featured in the Social Media Superwomen 2018 by Social Samosa
Jury member at:
Afaqs Foxglove Awards
NITIE, Mumbai, Summer Project
Exchange4Media Health Marcom Awards
Campaign India Digital Crest Awards
Drivers of Digital Awards
Masters of Modern Marketing
India Content Leadership
Velocity Awards
ET Brand Equity
ET Shark Awards
Guest speaker at:
IIM Shillong, IIM Raanchi, IIM Indore, IIM Vishakhapatnam
Opinion pieces in:
ET Brand Equity, Hindu Businessline, Exchange4Media, MediaNews4U, Adgully, Impact Magazine, 99 Acres
Fractional CMO/Brand Advisor, Various
April 2024 - Present
As an advisor, I help brands across diverse categories with the following
Inception and early stage start-up:
* Build your brand - Creating brand persona, brand identity, brand architecture and laddering, narrative and purpose, along with formulating the name and logo for your business.
* Create a Brand Bible that will include tone of voice, style of visual, brand style sheet, visual guide and brand guardrails.
Growth stage:
* Help build an org/team structure for the Marketing Function for your business.
Expansion stage:
* Scale business with business strategy, including positioning the product and the brand, mining consumer insights to improve the product, building GTM/product launch strategy.
* Help provide creative direction and build truly differentiated, award-winning campaigns
* Assist in identifying the right media mix and budgets across Digital/ ATL/BTL
* Create a social media content strategy that helps the grand its authentic personality and build a community for the brand.
* Craft an effective PR and Communication strategy and help the brand earn media and reduce dependency on paid media.
* Measure campaign ROI and effectiveness through ad metrics and identifying high performing channels by analysing lead to conversion ratio and understanding the funnel, while revisiting media channels that don't deliver results.
Inception and early stage start-up:
* Build your brand - Creating brand persona, brand identity, brand architecture and laddering, narrative and purpose, along with formulating the name and logo for your business.
* Create a Brand Bible that will include tone of voice, style of visual, brand style sheet, visual guide and brand guardrails.
Growth stage:
* Help build an org/team structure for the Marketing Function for your business.
Expansion stage:
* Scale business with business strategy, including positioning the product and the brand, mining consumer insights to improve the product, building GTM/product launch strategy.
* Help provide creative direction and build truly differentiated, award-winning campaigns
* Assist in identifying the right media mix and budgets across Digital/ ATL/BTL
* Create a social media content strategy that helps the grand its authentic personality and build a community for the brand.
* Craft an effective PR and Communication strategy and help the brand earn media and reduce dependency on paid media.
* Measure campaign ROI and effectiveness through ad metrics and identifying high performing channels by analysing lead to conversion ratio and understanding the funnel, while revisiting media channels that don't deliver results.
Senior Vice President, Marketing, Columbia Pacific Communities
August 2020 - March 2024
- Headed Marketing, PR and Corporate Communication
Vice President, Marketing, Columbia Pacific Communities
September 2018 - August 2020
- Headed Marketing, PR and Corporate Communication
Branch Head and Creative Director, Sapient_Razorfish (Publicis Groupe)
October 2016 - September 2018
- Led digital marketing strategy for Aditya Birla Fashion Retail Limited (ABFRL) brands
Fashion Editor (Marketing), Amazon
February 2014 - April 2016
- Launched and led social media marketing for Amazon Fashion in India
Associate Fashion Director, Myntra
August 2013 - February 2014
- Headed Content at Myntra, spearheading content strategy
Fashion Editor, Myntra
August 2012 - August 2013
- Headed Content at Myntra, spearheading content strategy
Deputy Features Editor, Bangalore Mirror
March 2011 - August 2012
- Covered primarily fashion and lifestyle brands along with culture, food, films, travel and living
Fashion and Lifestyle Correspondent, The Times of India
January 2007 - January 2011
- Covered fashion and the business of fashion including brand stories, trend stories and lifestyle
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