Piali Dasgupta Surendran
Multi-awarded Marketing and Communications leader with over 17 years of cross category experience across media, retail, e-commerce and real estate, with past stints at Myntra, Amazon, The Times of India and Publicis Groupe.
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Content Marketing💡
Creative Strategy🚀
Paid Ads📣
Social Media Marketing💡
Branding Strategy✨
Brand Management🚀
Performance Marketer📲
Digital Marketing✍️
Copywriting
Bangalore, India
Experienced Multi-awarded Marketing and Communications leader with 17+ years in GTM strategy, revenue generation, brand building, and content marketing. Worked with renowned companies like Columbia Pacific Communities, Aditya Birla Fashion Retail, and Amazon Fashion. Expertise in digital marketing, ATL/BTL, PR, and corporate communication. #MarketingLeader #BrandBuilder #ContentMarketing
Senior Vice President, Marketing, Columbia Pacific Communities
August 2020 - March 2024
- Headed Marketing, PR and Corporate Communication
Vice President, Marketing, Columbia Pacific Communities
September 2018 - August 2020
- Headed Marketing, PR and Corporate Communication
Branch Head and Creative Director, Sapient_Razorfish (Publicis Groupe)
October 2016 - September 2018
- Led digital marketing strategy for Aditya Birla Fashion Retail Limited (ABFRL) brands
Fashion Editor (Marketing), Amazon
February 2014 - April 2016
- Launched and led social media marketing for Amazon Fashion in India
Associate Fashion Director, Myntra
August 2013 - February 2014
- Headed Content at Myntra, spearheading content strategy
Fashion Editor, Myntra
August 2012 - August 2013
- Headed Content at Myntra, spearheading content strategy
Deputy Features Editor, Bangalore Mirror
March 2011 - August 2012
- Covered primarily fashion and lifestyle brands along with culture, food, films, travel and living
Features Editor, MiD-DAY
March 2011 - August 2012
- Covered primarily fashion and lifestyle brands along with culture, food, films, travel and living
Principal Correspondent, Mail Today (India Today Group)
March 2011 - August 2012
- Covered primarily fashion and lifestyle brands along with culture, food, films, travel and living
Fashion and Lifestyle Correspondent, The Times of India
January 2007 - January 2011
- Covered fashion and the business of fashion including brand stories, trend stories and lifestyle
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