Pratyush Sinha
I am a Marketing and Brand Specialist with experience at Imaginarium and Createland Asia. I a total of 15+ years of experience.
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Content Marketing💡
Creative Strategy✨
Brand Management💡
Branding Strategy💻
consumer behaviour
Pune, India
Experienced Marketing Specialist with a proven track record in building brands and driving successful campaigns. Worked with renowned companies like Imaginarium, Creativeland Asia, and Kantar Millward Brown. Skilled in brand strategy, communication development, and consumer insights. #MarketingExpert #BrandStrategist #CreativeThinker
Head - Marketing, Imaginarium
November 2023 - Present
Mumbai
- Responsible for identifying key customer personas to target for lead generation as well as brand building, by positioning Imaginarium as India’s leading advanced digital manufacturing partner for product development and contract manufacturing
- Also built the marketing team and processes from the ground up when the organisation needed to restart marketing actions after restructuring exercise
- Also built the marketing team and processes from the ground up when the organisation needed to restart marketing actions after restructuring exercise
Chief Strategy Officer, Creativeland Asia
August 2021 - September 2023
Mumbai
- Responsible for representing the consumer’s voice by conducting and interpreting consumer research to feed into brand strategy & creative development through qualitative interviews
- Also contributed to new product development taking the brand route to give inputs to client R&D teams ensuring product development adhered to existing brand worlds and assets
- Also contributed to new product development taking the brand route to give inputs to client R&D teams ensuring product development adhered to existing brand worlds and assets
Creative Strategy Director, Creativeland Asia
August 2020 - July 2021
Mumbai
- Responsible for developing talent and expertise for the team from the perspective of semiotics, communication analysis, and behavioural analysis
Senior Planning Director, Bangalore
September 2019 - July 2020
Bangalore
- Responsible for developing unique brand positioning and identity, and communication strategy in line with brand strategy and objectives
- Also responsible for maximising consumer insights impact by understanding consumer decision making and purchase behaviour through quantitative and qualitative research to develop strategy and communication accordingly
- Also responsible for maximising consumer insights impact by understanding consumer decision making and purchase behaviour through quantitative and qualitative research to develop strategy and communication accordingly
Planning Director, Bangalore
August 2018 - September 2019
Bangalore
- Responsible for crafting brand and communication strategy (ATL and BTL activities) for clients in the foods, dairy, personal care, home care, and technology sectors
- Also responsible for leading strategy on new business pitches + defining new positioning for existing client brands by building brand architecture, refining brand strategy, and developing brand strategy for new brands
- Also responsible for leading strategy on new business pitches + defining new positioning for existing client brands by building brand architecture, refining brand strategy, and developing brand strategy for new brands
Consumer Neuroscience Practice – AMAP Lead, Kantar Millward Brown
January 2014 - August 2018
- Responsible for developing and implementing consumer neuro tools such as facial coding and implicit measurements
- Also responsible for developing operational infrastructure and integrating facial coding results with survey data
- Also responsible for developing operational infrastructure and integrating facial coding results with survey data
Senior Account Manager, Kantar Millward Brown
April 2011 - August 2018
Gurgaon
- Primarily responsible for servicing a global beverage major for communication testing and effectiveness tracking for India, to deliver highly rated communications
- Additionally, handled similar responsibilities for leading clients from the personal care, household appliances, healthcare, and government sectors across quant & qual research
- Additionally, handled similar responsibilities for leading clients from the personal care, household appliances, healthcare, and government sectors across quant & qual research
Consultant
July 2009 - March 2011
Gurgaon
- Provided clients with industry data to monitor and analyze sectoral developments in support of business strategy for the energy sector
- Undertook market opportunity and sizing assessments for private sector as well as government organizations, and conducted research and surveys for business intelligence and peer group content for CXO audiences
- Undertook market opportunity and sizing assessments for private sector as well as government organizations, and conducted research and surveys for business intelligence and peer group content for CXO audiences
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Education
MSc in Management
2007 - 2008
Warwick Business School, UK
BA in Economics
2004 - 2007
Fergusson College, University of Pune
