Praveen Gp
Head of Marketing @ Brilyant IT Solutions | IIM Kozhikode
💻
Strategic Marketing Management📊
Data Analysis🗞
Communications & PR💡
Branding Strategy✨
Brand Management
Bangalore, India
I am a Global Head of Marketing with expertise in AI & Data-Driven Strategies. I have successfully led teams and driven growth at companies like Brilyant IT Solutions and Blowhorn. Experienced in brand management, product marketing, and integrated marketing strategies. #MarketingExpert #DataDrivenStrategist #BrandManagement
Global Head of Marketing, Brilyant IT Solutions
September 2023 - Present
- Lead a dynamic team across India, the USA, and UAE, driving growth through AI and data-driven marketing strategies
- Focus on brand management, product marketing, and creating integrated marketing strategies
- Consistently deliver measurable results
- Focus on brand management, product marketing, and creating integrated marketing strategies
- Consistently deliver measurable results
Head of Marketing, Blowhorn
January 2022 - September 2023
Bengaluru, Karnataka, India
- Built and managed a high-performing marketing team from scratch
- Implemented a comprehensive data-driven strategy that expanded the lead funnel by 2X, achieved a 30% reduction in customer acquisition costs, and improved sales conversion rates
- Rebranded Blowhorn as a thought leader in last mile logistics, securing national PR coverage in major publications
- Collaborated with customer success team to reduce churn rate
- Devised and implemented a comprehensive GTM strategy for a self-serve portal
- Modernized website content and refined SEO techniques
- Implemented a comprehensive data-driven strategy that expanded the lead funnel by 2X, achieved a 30% reduction in customer acquisition costs, and improved sales conversion rates
- Rebranded Blowhorn as a thought leader in last mile logistics, securing national PR coverage in major publications
- Collaborated with customer success team to reduce churn rate
- Devised and implemented a comprehensive GTM strategy for a self-serve portal
- Modernized website content and refined SEO techniques
Head of Marketing, ApnaComplex
September 2018 - January 2022
Bengaluru Area, India
- Implemented integrated marketing communication across multiple channels
- Increased leads by 150% while decreasing the annual marketing cost
- Oversaw sales enablement efforts leading to reduction in leads drop
- Responsible for launch and growth of multiple revenue streams
- Created a new business opportunity for rentals in gated communities
- Grew Airport cabs service from scratch
- Launched multiple value added services on ApnaComplex App in partnership with various brands
- Increased leads by 150% while decreasing the annual marketing cost
- Oversaw sales enablement efforts leading to reduction in leads drop
- Responsible for launch and growth of multiple revenue streams
- Created a new business opportunity for rentals in gated communities
- Grew Airport cabs service from scratch
- Launched multiple value added services on ApnaComplex App in partnership with various brands
Associate Marketing Director, ApnaComplex
August 2019 - July 2020
Bengaluru, Karnataka, India
Senior Marketing Manager, ApnaComplex
September 2018 - August 2019
Bengaluru, Karnataka, India
Campaign Manager, I-PAC
November 2017 - September 2018
Hyderabad Area, India
- Led digital campaigns that contributed to a state election victory
- Managed awareness campaign for Special Category Status in Andhra Pradesh
- Organized meetings, gathered signatures, and played a crucial role in reaching millions of participants and securing endorsements from celebrities
- Managed awareness campaign for Special Category Status in Andhra Pradesh
- Organized meetings, gathered signatures, and played a crucial role in reaching millions of participants and securing endorsements from celebrities
Senior Business Development Analyst, Cognizant
April 2016 - November 2017
Chennai Area, India
- Spear-headed business development for healthcare sector
- Part of successful pursuits for setting up Digital Agency catering to customers across countries
- Part of successful pursuits for setting up Digital Agency catering to customers across countries
Full Stack Developer, Deloitte India (Offices of the US)
January 2013 - June 2014
- Core developer of the team that developed Health Insurance Exchange system for the State of Kentucky, USA
- Designed UI and developed functional modules for child welfare system for Delaware, USA
- Designed UI and developed functional modules for child welfare system for Delaware, USA
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Education
Master of Business Administration (MBA)
2014 - 2016
Indian Institute of Management, Kozhikode
Bachelor of Technology (B.Tech.), IT
2008 - 2012
College of Engineering, Guindy
Bachelor of Technology - BTech, Information Technology
2008 - 2012
College of Engineering, Guindy