Richa Agarwal
๐ years in B2B SaaS | I help startups create a full funnel flow for leads and retention strategies for customers ๐ P.S. Fractional, but works like a teammate!
๐ฌ
Content Marketing๐งฒ
Lead Generation๐
Email Marketing๐คณ
Content Creation๐ฃ
Product Marketing
Delhi, India
How can I help?
I'm multi-skilled (I think)
Currently, I'm Heading Marketing at UndrAds. This is me behind the scenes.
My cat. He's 4.
When I'm not working, I'm mostly working out ๐๏ธ
And I sketch
Mostly the abstract things the human brain can't resist
My WFH setup
On most days, I work from a co-working space!
express yourself
Results driven for startups
Industries served
Count on me for ๐
About Me
๐ I'm Richa (not Richie, or Richard).
Truth bomb: Startups drool over new leads. But letting your leads leak or customers churn? Thatโs ignorance.
If you're banking on:
"They know about us. They chose us."
Good luck. Youโll need it. ๐
Or, you can choose me.
A one-person marketing doer for B2B/SaaS startups (post-PMF or funding).
Here's my process:
1) Set up or reset your Lifecycle Marketing
- In 24 hrs, I'll understand your ICP + user pain points
- In 3โ5 days, I'll map product use cases with missing touchpoints
- In 30โ45 days, I'll implement trigger-based email + in-app comms
KPI: Increased the Free-to-Paid user ratio
2) Customer and Retention Marketing (two sides of a coin)
- Analyze user interactions to spot churn patterns and make cohorts
- Engage high-value paying customers in ABM and engagement activities
- Build real rapport with users beyond the company-customer transactions
- Fix onboardings and unpredictable communication (perceived as ghosting)
KPI: Lower Churn. Higher Retention. Increased LTV.
3) Measure. Learn. Scale. Repeat.
- We'll measure. Optimize. Trust data. Avoid going by the gut. Uncover insights from real customer interactions. Shape the perception of your startup from 'solving user problems' to 'empathetic retention strategies.'
~~
Recent results:
For Skrapp.io (sales intel tool)
- Increased free-to-paid user ratio by ~30%
- Reduced churn rate by 22% in a quarter
For AdPushup (ad monetization platform)
- Increased win rate by 28% in a quarter
- Created legacy customer ABM channel
Work together?
A Fractional Marketer who's NOT a freelancer (in for the long term)
Nor a consultant (less talk, more work, accountable, share visions)
I'm a culture-fit. I understand what it means for founders & teams
cal.com/richaagarwal/talk-work
PS. My micro community on PLG startup marketing (Marketer Muscle ๐๏ธโโ๏ธ) is coming soon!
Truth bomb: Startups drool over new leads. But letting your leads leak or customers churn? Thatโs ignorance.
If you're banking on:
"They know about us. They chose us."
Good luck. Youโll need it. ๐
Or, you can choose me.
A one-person marketing doer for B2B/SaaS startups (post-PMF or funding).
Here's my process:
1) Set up or reset your Lifecycle Marketing
- In 24 hrs, I'll understand your ICP + user pain points
- In 3โ5 days, I'll map product use cases with missing touchpoints
- In 30โ45 days, I'll implement trigger-based email + in-app comms
KPI: Increased the Free-to-Paid user ratio
2) Customer and Retention Marketing (two sides of a coin)
- Analyze user interactions to spot churn patterns and make cohorts
- Engage high-value paying customers in ABM and engagement activities
- Build real rapport with users beyond the company-customer transactions
- Fix onboardings and unpredictable communication (perceived as ghosting)
KPI: Lower Churn. Higher Retention. Increased LTV.
3) Measure. Learn. Scale. Repeat.
- We'll measure. Optimize. Trust data. Avoid going by the gut. Uncover insights from real customer interactions. Shape the perception of your startup from 'solving user problems' to 'empathetic retention strategies.'
~~
Recent results:
For Skrapp.io (sales intel tool)
- Increased free-to-paid user ratio by ~30%
- Reduced churn rate by 22% in a quarter
For AdPushup (ad monetization platform)
- Increased win rate by 28% in a quarter
- Created legacy customer ABM channel
Work together?
A Fractional Marketer who's NOT a freelancer (in for the long term)
Nor a consultant (less talk, more work, accountable, share visions)
I'm a culture-fit. I understand what it means for founders & teams
cal.com/richaagarwal/talk-work
PS. My micro community on PLG startup marketing (Marketer Muscle ๐๏ธโโ๏ธ) is coming soon!
