Richa Agarwal
π years in B2B SaaS | I help startups create a full funnel flow for leads and retention strategies for customers π P.S. Fractional, but works like a teammate!
π¬
Content Marketingπ§²
Lead Generationπ
Email Marketingπ€³
Content Creationπ£
Product Marketing
Delhi, India
π I'm Richa (not Richie, or Richard).
Truth bomb: Startups drool over new leads. But letting your leads leak or customers churn? Thatβs ignorance.
If you're banking on:
"They know about us. They chose us."
Good luck. Youβll need it. π
Or, you can choose me.
A one-person marketing doer for B2B/SaaS startups (post-PMF or funding).
Here's my process:
1) Set up or reset your Lifecycle Marketing
- In 24 hrs, I'll understand your ICP + user pain points
- In 3β5 days, I'll map product use cases with missing touchpoints
- In 30β45 days, I'll implement trigger-based email + in-app comms
KPI: Increased the Free-to-Paid user ratio
2) Customer and Retention Marketing (two sides of a coin)
- Analyze user interactions to spot churn patterns and make cohorts
- Engage high-value paying customers in ABM and engagement activities
- Build real rapport with users beyond the company-customer transactions
- Fix onboardings and unpredictable communication (perceived as ghosting)
KPI: Lower Churn. Higher Retention. Increased LTV.
3) Measure. Learn. Scale. Repeat.
- We'll measure. Optimize. Trust data. Avoid going by the gut. Uncover insights from real customer interactions. Shape the perception of your startup from 'solving user problems' to 'empathetic retention strategies.'
~~
Recent results:
For Skrapp.io (sales intel tool)
- Increased free-to-paid user ratio by ~30%
- Reduced churn rate by 22% in a quarter
For AdPushup (ad monetization platform)
- Increased win rate by 28% in a quarter
- Created legacy customer ABM channel
Work together?
A Fractional Marketer who's NOT a freelancer (in for the long term)
Nor a consultant (less talk, more work, accountable, share visions)
I'm a culture-fit. I understand what it means for founders & teams
cal.com/richaagarwal/talk-work
PS. My micro community on PLG startup marketing (Marketer Muscle ποΈββοΈ) is coming soon!
Truth bomb: Startups drool over new leads. But letting your leads leak or customers churn? Thatβs ignorance.
If you're banking on:
"They know about us. They chose us."
Good luck. Youβll need it. π
Or, you can choose me.
A one-person marketing doer for B2B/SaaS startups (post-PMF or funding).
Here's my process:
1) Set up or reset your Lifecycle Marketing
- In 24 hrs, I'll understand your ICP + user pain points
- In 3β5 days, I'll map product use cases with missing touchpoints
- In 30β45 days, I'll implement trigger-based email + in-app comms
KPI: Increased the Free-to-Paid user ratio
2) Customer and Retention Marketing (two sides of a coin)
- Analyze user interactions to spot churn patterns and make cohorts
- Engage high-value paying customers in ABM and engagement activities
- Build real rapport with users beyond the company-customer transactions
- Fix onboardings and unpredictable communication (perceived as ghosting)
KPI: Lower Churn. Higher Retention. Increased LTV.
3) Measure. Learn. Scale. Repeat.
- We'll measure. Optimize. Trust data. Avoid going by the gut. Uncover insights from real customer interactions. Shape the perception of your startup from 'solving user problems' to 'empathetic retention strategies.'
~~
Recent results:
For Skrapp.io (sales intel tool)
- Increased free-to-paid user ratio by ~30%
- Reduced churn rate by 22% in a quarter
For AdPushup (ad monetization platform)
- Increased win rate by 28% in a quarter
- Created legacy customer ABM channel
Work together?
A Fractional Marketer who's NOT a freelancer (in for the long term)
Nor a consultant (less talk, more work, accountable, share visions)
I'm a culture-fit. I understand what it means for founders & teams
cal.com/richaagarwal/talk-work
PS. My micro community on PLG startup marketing (Marketer Muscle ποΈββοΈ) is coming soon!
Head of Marketing (interim CMO), UndrAds
July 2024 - Present
Dubai, United Arab Emirates
- Everything in Marketing & Growth to go the 0 to 1 distance
- UndrAds is a programmatic ad monetization platform for publishers
- We're the first mover in AdTech-focused AI and Contextual advertising in its true form
- UndrAds is a programmatic ad monetization platform for publishers
- We're the first mover in AdTech-focused AI and Contextual advertising in its true form
Marketing Contractor, RforGrowth
September 2021 - Present
- I bring content ideas that add a personality to your B2B/SaaS startup β like cats, they are quick, witty, and irresistibly engaging
- Got a GTM launch ahead? Need a sales content push? Retention feels relentless?
- Got a GTM launch ahead? Need a sales content push? Retention feels relentless?
Marketing Manager, Skrapp.io
June 2023 - February 2025
Singapore
- I led the lead generation function for Skrapp
- io, a popular sales intelligence and productivity tool
- Hired and onboarded Skrapp's first AE in 40 days, launching the inbound sales engine, and an SEO to support search, referral, and top-of-the-funnel content channels
- Over 18 months, I executed 80+ segmented campaigns targeting 50k users
- Increased the average open rate from 18% to 38%, CTR from 1% to 6%, and reduced churn by 22%
- I also contributed to sales enablement and customer success efforts through middle- and bottom-of-the-funnel content
- Additionally, I headed Marketing and Sales Operations, migrating from Zendesk to Keap CRM to enable audience management and automation for lean teams
- io, a popular sales intelligence and productivity tool
- Hired and onboarded Skrapp's first AE in 40 days, launching the inbound sales engine, and an SEO to support search, referral, and top-of-the-funnel content channels
- Over 18 months, I executed 80+ segmented campaigns targeting 50k users
- Increased the average open rate from 18% to 38%, CTR from 1% to 6%, and reduced churn by 22%
- I also contributed to sales enablement and customer success efforts through middle- and bottom-of-the-funnel content
- Additionally, I headed Marketing and Sales Operations, migrating from Zendesk to Keap CRM to enable audience management and automation for lean teams
Marketing Manager, BuySellAds
March 2022 - June 2023
United States
- I led growth marketing and sales enablement for BSA's programmatic ads division over 12 months
- Delivered Enterprise case studies and conversion-focused ABM content, enabling sales to close deal opportunities in the NAMER and EU regions
- After transitioning from mainstream programmatic to a niche crypto ad marketplace, I shipped the GTM plan for Coin
- Network in 4 months, covering content strategy, market positioning, website development, and search optimization
- Additionally, I project-managed a team of writers, designers, and web developers to ensure timely delivery
- Delivered Enterprise case studies and conversion-focused ABM content, enabling sales to close deal opportunities in the NAMER and EU regions
- After transitioning from mainstream programmatic to a niche crypto ad marketplace, I shipped the GTM plan for Coin
- Network in 4 months, covering content strategy, market positioning, website development, and search optimization
- Additionally, I project-managed a team of writers, designers, and web developers to ensure timely delivery
Marketing Strategist, AdPushup
October 2019 - September 2021
United States
- I initiated and scaled the webinar series for AdPushup over 12 months, organizing and hosting 40+ webinars with programmatic experts from 20+ tier-1 brands, including Google, Ad-Juster, BBC, CNN, IAB, BuzzFeed, Euronews, BoredPanda, Leaf Group, AdMonsters, CarDekho, Venture Beat, Tech Crunch, and others
- Through workflow optimization, I increased average attendance rates from 15% to 62% with each event receiving 450+ registrations
- I also executed one of the first women-led meet-ups in 30 days, driving industry recognition for AdPushup in the ad tech community
- Throughout these focused projects, I coordinated directly with AEs and SDR Managers on ABM strategies, activating and closing 5- to 6-figure ($) monthly revenue potential deals
- Through workflow optimization, I increased average attendance rates from 15% to 62% with each event receiving 450+ registrations
- I also executed one of the first women-led meet-ups in 30 days, driving industry recognition for AdPushup in the ad tech community
- Throughout these focused projects, I coordinated directly with AEs and SDR Managers on ABM strategies, activating and closing 5- to 6-figure ($) monthly revenue potential deals
Marketing Specialist, AdPushup
October 2018 - October 2019
United States
- I authored 20+ technical, ad-tech-focused blogs in the first quarter, most of which attained first-page rankings on Google search, with 5 blogs outranking others by securing the οΈ1 spot
- I got AdPushup published on 15+ persona-matched affiliates and blogs, securing brand mentions and product placements on high-traffic listicles in under 3 months
- I got AdPushup published on 15+ persona-matched affiliates and blogs, securing brand mentions and product placements on high-traffic listicles in under 3 months
Content Marketer, MyOperator
May 2016 - October 2018
- I took over and gradually headed the email marketing channel, increasing the Tuesday weekly newsletter open rate from 15% to 32% with a subscriber base of approximately 30k
- I also optimized the outbound email lead generation channel, improving deliverability and open rates from a below-average 5% to the industry standard 25% over the course of a quarter
- I co-supervised funnel-based content creation and distribution across the website, PPC ad copies, landing pages, and more
- Additionally, I delivered 45+ sales enablement collaterals on request and earned the title of 'PPT Slides Wizard
- ' I took over AdRoll retargeting ads, increasing website returning visitors by 22% monthly, while also overseeing ad creative designs in collaboration with the design team
- Managed SMS Marketing targeted to SMB audiences on a weekly basis and lead handling
- I also optimized the outbound email lead generation channel, improving deliverability and open rates from a below-average 5% to the industry standard 25% over the course of a quarter
- I co-supervised funnel-based content creation and distribution across the website, PPC ad copies, landing pages, and more
- Additionally, I delivered 45+ sales enablement collaterals on request and earned the title of 'PPT Slides Wizard
- ' I took over AdRoll retargeting ads, increasing website returning visitors by 22% monthly, while also overseeing ad creative designs in collaboration with the design team
- Managed SMS Marketing targeted to SMB audiences on a weekly basis and lead handling
Creative Marketing Specialist, TVS Automobile Solutions
December 2015 - June 2016
Delhi, India
- Joined as a product description writer and soon promoted to Creative Marketer as I bridged the gap between Inbound marketing and sales through a mix of content and design in my first-ever job
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Education
Diploma, Graphics and Website designing
2014 - 2015
Maya Academy of Advances Cinematics (MAAC), Mumbai
Bachelor's degree, Communication, Journalism, and Related Programs
2011 - 2014
High School Diploma, Commerce
2009 - 2011
St. Andrews Scots Senior Secondary School, New Delhi
