Riddhi Sharma
Fractional Marketing Head | Performance Marketing & Growth Consultant | Ex - Flipkart, Decathlon | MICA
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Facebook Ads
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Google Ads
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Performance Marketing
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Conversion Revenue Optimisation (CRO)
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Digital Marketer
Bangalore, India

 As a seasoned marketing professional with nearly a decade of experience, I specialize in helping businesses craft and execute marketing strategies that drive real results. Whether working alongside in-house teams or providing senior support on a fractional basis, I partner with business leaders to solve complex challenges and fuel growth.

Services I Offer:
- Marketing & Growth Strategy Development: Building actionable plans tailored to your business goals.
- Marketing Audits: Identifying gaps and opportunities to maximize ROI.
- Performance Marketing: Expertise across Meta Ads, Google Ads, LinkedIn Ads, and Affiliate Marketing.
- Agency Liaison: Streamlining collaboration with external partners.
- Project & Campaign Management: Ensuring flawless execution from start to finish.
- Content Strategy: Creating compelling narratives that convert.

I’ve had the privilege of working with leading brands such as Flipkart, Cleartrip, Decathlon, and Udaan, as well as scaling young startups and D2C brands. My work spans across critical areas like brand positioning, digital & performance marketing, customer journeys, and revenue optimization. 

Independent Marketing Consultant, Multiple Companies
July 2023 - Present
I work with D2C and early-stage brands founders (and teams), help them grow their business via demand generation and retention and overall cost-effective growth strategies. I have worked across multiple categories - apparel and clothing, mental health support, real estate, salon chain, sleep aids, mixology and more.

I am passionate about everything around business growth. DM me to grow your business !

My Portfolio includes - 
Snabbit (Cleaners at doorstep), Sohfit (Fitness Community), House of Vaarasa (Premium Women's wear brand), Bodycraft Salon & Spa, The Growth Collective (Growth Agency), Sleepmode (Sleep aid - Singapore based), Wellbi (Men's Clothing), Whitebook (Tech Photobooks), Soulside (Mental Health Support - US based), Sleepmode (Sleep Sprays), Mamacouture (Maternity Clothing), MSVE (Maternity Clothing), Mixology, Events in Goa, Local Hotel chain and more. 
Digital & Growth Marketing, Flipkart Group (Flipkart & Cleartrip)
March 2021 - July 2023
- Worked on all digital marketing activities and channels for Flipkart wholesale business (App & Website)
- New acquisition, retention, engagement & reactivation
- Brand awareness and recall through digital channels
- Multiple growth experiments
- Analytics and reports
- Worked with external digital agencies and in-house designers
- Managed high revenue generating events
- Handled international travel business for Cleartrip and Flipkart Travel end to end
Digital & Growth Marketing, UDAAN
July 2020 - March 2021
- Managing digital marketing & growth opportunities for multiple categories
- Experience of new user acquisition
- Increasing revenue from existing customers
- Analytics and reports
- Working with external digital agencies and in-house designers
Digital & Growth Marketing, DECATHLON
January 2018 - June 2020
- Currently managing marketing & growth activities for Decathlon Retail, e-commerce & ALL FOR SPORT (AFS) - the only sports ecosystem in India
- Before AFS, managed customer retention & engagement for Decathlon retail and e-commerce business
- Major contributions in Digital Marketing, Market Research, Content Marketing, Email & SMS Marketing
Brand Manager, WIPRO
May 2017 - December 2017
- Content Marketing for WOOL Magazine
- Brand & digital Marketing
Digital Marketing, NATIONAL BASKETBALL ASSOCIATION (NBA)
April 2016 - July 2016
- Brand Management, Planning, ideation, content creation and management of digital and social media platforms
- Market research and analysis on availability of Playoffs League Passes
- Testing, analyzing and suggesting the changes for new website launch
System Engineer, CAPGEMINI
December 2012 - January 2015
- Worked as Storage Engineer
- Experienced in environments requiring direct customer interaction during specifications, development and project implementation phases
Education
GrowthX (Product & Growth Program)
2022
MICA Ahmedabad
2015 - 2017
MBA in Marketing (Brand & Media Management)
Banasthali University
2009 - 2012
Bachelor of Computer Applications
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