Riddhi Sharma on SuperStuff.ai

Riddhi Sharma

Fractional Marketing Head | Performance Marketing & Growth Consultant | Ex - Flipkart, Decathlon | MICA

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Facebook Ads

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Google Ads

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Performance Marketing

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Conversion Revenue Optimisation (CRO)

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Digital Marketer

Bangalore, India

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About

Work with me

Hi, I love everything about marketing

👋Hi There,
I am Riddhi

Excited mom to a cute baby boy

I have done MBA in marketing from MICA (Mudra Institute of Communications Ahmedabad) - "Mecca of Marketing"

I find balance between creativity & numbers🔢

Love traveling to new places and food 🍹

I love colors and you can find me painting when not at work and gym 🎨

Personal Project

I am working on a small SEO project where I have started writing my own blog to enhance SEO skills

8+ years of balancing marketing with creativity and numbers

DECATHLON

Directly contributed to the revenue through digital marketing and content to commerce

FLIPKART

First digital marketing hire for wholesale vertical. Led Big billion days sale. Launched new app in the market and handled digital marketing for brand revamp

CLEARTRIP

Scaled international flights end to end - SEM, SEO, Meta, Google, Partnerships and affiliates ads. Managed digital marketing for Tatkal campaign, Big Billion Days

WIPRO' WOOL

Led the conceptualization, branding and content of the magazine

NBA INDIA

First marketing intern of NBA India, worked on social media, digital launch and NBASlam Youtube series

NBA

PAPERBOAT

Consumer Understanding and Research: To Understand the consumption pattern of Paper boat and insights

D2C Success Stories

SOHFIT has impacted 25,000+ Lives globally. It is formulated With A Scientific Approach To Training.

Launched in October 2017, SOHFIT was started by Sohrab Khushrushahi on a very simple premise: there has to be more to getting fit than spending fruitless hours on boring workouts and impossible-to-implement diets.

SOHFIT:

I have worked with Sohfit for their online and offline programs:
1. Train with SOH
2. 40 Days Challenge - Sohfit's Flagship program
3. 21 Days Challenge
4. Run Program

I helped them launched the program via lead generation model across Meta, Google and other social channels.
I managed it's digital marketing strategy which led to 500+ registrations in a span of 2 weeks generating a revenue of 65 L+ and ROAS of 7X+

House of Vaarasa -Luxury handloom brand
- Did their entire marketing setup which includes FB, Google and Analytics
- Increased the ROAS to 2.9
- Worked closely with the founder on content

MAMACOUTURE
Managed Google and Meta ads, increased revenue by 2X in a span of 6 months.
Focused on targeting the right audience with right communication. SEM, Display & Video Ads, Youtube & Shopping ads

Handled performance marketing for entire product catalogue

WELLBI

- Scaled Wellbi Men's category from 0 to ~1 Lakh revenue per month, with 4+ ROAS across perf channels
- Customer journeys and improving CRO for the website through product and design
- Working on scaling partner platforms - Myntra, Amazon and Ajio
- Launching entirely new category for Kids - market research, channel strategy, catalogue, video shoots and more

WHITEBOOK

Instagram and social media strategy
Meta & Google Ads to increase revenue - Grandparent's day, First Birthday, Brand, Remarketing
Worked on setting up content strategy for blog which will eventually help in SEO - organic growth
Setup Google SEM ad structure
Google Analytics, Pixels and Hotjar setup

SLEEPMODE

Design & marketing strategy for Singapore based sleep sprays brand. Also worked on setting up Sleepmode's Shopify and Lazada stores.
Developed the idea of "Science of Sleep" and conceptualized the content around it, basically used content to commerce as a strategy

PEAKLIFE BARWARE

PEAKLIFE

Market Research to understand the industry and competitors.
3 Months actionable marketing plan.

BODYCRAFT SALON, SPA & CLINIC

Customer journey revamp which involves creating the right communication for the audience across all digital media channels. Understanding the drop off points in the journey and how they can be improved.
This was a 2 months project with close to 3 modules and 4 tracks which involved working along with their internal teams and external agency partners.

Leading growth marketing efforts as a consultant for mental health product (SOULSIDE) to increase it's adoption rate in US market and audience

SOHFIT by Sohrab: India's Fittest Community

SOHFIT

- I have led entire performance marketing charter for Sohfit which includes - Meta and Google Ads, Website analytics, CRO and creative experiments

- I worked with the founder and team across different parts of the funnel for all the 4 key programs: 40 Days Challenge, 21 Days Challenge, HQ Boot camps and Sohfit Run

Snabbit: India's first Quick-Service App (raised $5.5 million from Elevation Capital, Nexus Venture Partners)

Snabbit:

- Tested PMF for 2 pin-codes in Mumbai
- Worked on the complete marketing funnel for website
- Creative strategies for problem vs solution approach to increase CTRs
- Did entire app marketing setup (via Appsflyer)
- Paid Ads: Meta, Google and Apple Ads

Case Study: Decathlon (What do you #PlayFor)

Our team in Decathlon Brigade Road Store

Objective:

To increase brand awareness and understand sports users of India

Business Results:

18% increase in the CVR.
Total Revenue increased by 36% during the campaign period.

Results:

2.65Cr+ Users
~2.2Cr Views
1.95L+ Traffic
8.6K Registrations
1000+ Transactions

Video Views Achieved: 1.12 Cr+
View Rate: 50.53%
CPV: Rs. 0.36 (55% Lesser)
Video Completion rate: 40% (highest for 60-sec brand film)

Brand Interest: +1164% lift

As an actor for one of the in-house campaigns on women's day

Menswear Case Study: Wellbi

- Delivered 4+ ROAS in 45 days for Menswear

- Creative Strategy Revamp - Videos, Images, Texts, Reviews, Customer Testimonials

Case Study: Whitebook - New Age Photo Albums

Whitebook.world

Beautifully crafted new age photo albums that are super easy to create, straight from your phone photos, that last forever

Birthday Whitebook Results:

8 L Reach
24 L Impressions
17 L Video plays
1.8 L Page engagement

Birthday Whitebook

Grandparent's day special

Customer Testimonials

Product Catalog

Design Case Study: SleepMode - Sleep Assistant Pillow Sprays

Science behind sleeping well

We spend one-third of our lives doing it, but what exactly do we get out of it? And how can we do it better?

Managed end-to-end online business for SleepMode
Setup store front on Shopify and Lazada
Digital Marketing Strategy
Launched the product in Singapore market

Sufi Night Event: Digital Marketing Strategy

Event promotion on Facebook
Promotion of the band through teaser
High quality leads through Meta ads - local targeting
Call goal ads

Results

Work and Personal Accolades

Recognized as "LinkedIn Top Digital Marketing Voice"

Awarded "Kool and the gang" for getting Branch integrated at Flipkart

"Riddhi with her dedication and perseverance successfully launched all digital marketing campaigns during Big Billion Days Sale which helped the team in achieving the target across Best Price and Flipkart Wholesale."
- Recognized as "Demand Generator" for Big Billion Days sale

With my football team

Listed as a digital marketing expert on "GoPrac" platform

Part of Top 3 teams in GrowthX - Product and Growth Bootcamp. My team did capstone project on "Zepto"

What my clients have to say..

"I have worked with Riddhi for both our D2C Ecommerce brands - MVSE and Mamacouture in India. She is one of the few performance marketing experts who understood the mandate and worked towards revenue / high ROAS from day one.
She understands and executed FB ads, Google ads, SEO, etc., really well. She helped with our GTM strat and gave it a good direction. She will be a great asset to any brand.
- Shradha Sud, Founder & Chief Growth Officer - Mamacouture

"Riddhi's strategic insights and unwavering commitment have been instrumental in shaping Whitebook's online presence. Riddhi's proficiency in digital marketing strategy formulation and execution is commendable. Her analytical prowess has been a game-changer, allowing us to make data-driven decisions that have significantly enhanced our digital footprint".
- Chryselle Pereira, Co-Founder - Whitebook

"Riddhi Sharma is a generous, passionate, committed and hard working volunteer 'Action Shero' at Blank Noise. I have known her since early 2018. Riddhi takes agency to end sexual and gender based violence. She has shown that she can lead an initiative, propose ideas and strategies to meet end goals, and also join hands with existing ongoing team goals."
- Jasmeen Patheja, Founder and Director - Blank Noise

"The marketing strategy consultancy was a great value add to our new vision for the brand. We got clear insights and positioning ideas, look forward to more sessions ahead as needed."

- Mohit Khatri, Founder - Peak Life

"Riddhi is a creative thinker who possesses a can-do attitude, and does whatever it takes to get things done. She is a people's person who brings out the best in her co-workers. She is detail-oriented, disciplined and has an unswerving commitment to her work." - Mairu, Director (Content & Media Distribution) - NBA India

Few digital marketing pieces I wrote...

How can you use "AlsoAsked" Tool for SEO content blog?

How to structure your Google Ad Campaigns?

What is Quality Score in Google Ads?

How to use the Facebook Ad Library to increase performance of your ads?

How to use ChatGPT for SEO?

How to align keyword research with your business goals?

About Me

As a seasoned marketing professional with nearly a decade of experience, I specialize in helping businesses craft and execute marketing strategies that drive real results. Whether working alongside in-house teams or providing senior support on a fractional basis, I partner with business leaders to solve complex challenges and fuel growth.

Services I Offer:
- Marketing & Growth Strategy Development: Building actionable plans tailored to your business goals.
- Marketing Audits: Identifying gaps and opportunities to maximize ROI.
- Performance Marketing: Expertise across Meta Ads, Google Ads, LinkedIn Ads, and Affiliate Marketing.
- Agency Liaison: Streamlining collaboration with external partners.
- Project & Campaign Management: Ensuring flawless execution from start to finish.
- Content Strategy: Creating compelling narratives that convert.

I’ve had the privilege of working with leading brands such as Flipkart, Cleartrip, Decathlon, and Udaan, as well as scaling young startups and D2C brands. My work spans across critical areas like brand positioning, digital & performance marketing, customer journeys, and revenue optimization.