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Brand Creation OR Brand Marketing
Price
₹55,000/project
Description
Curious about your brand's archetype and how it can enhance recall and awareness? I’m here to help. With extensive experience in both redesigning existing brands and creating new ones from the ground up, I can guide you in uncovering your brand’s true identity and crafting a strategy that resonates with your audience.
Deliverables
Silver package includes any 5 of these services which start at the rate mentioned above. Gold one includes all 9 at a different rate.
1. Brand Archetype Identification
- Deliverable: A detailed report identifying the brand's archetype based on psychological and cultural factors. This will include an analysis of brand values, personality, and market positioning to determine the most fitting archetype (e.g., The Hero, The Caregiver, The Rebel).
- Purpose: To align the brand’s identity with a universally recognized archetype that resonates deeply with target audiences, enhancing brand recall and emotional connection.
2. Nomenclature Development
- Deliverable: A comprehensive list of potential brand names, product names, or service names that align with the brand’s archetype, values, and market positioning. This will include a rationale for each name, ensuring it reflects the desired brand image and is easy to remember.
- Purpose: To create a strong, memorable brand name that resonates with the target audience and stands out in the market.
3. Brand Identity Design
- Deliverable: A complete brand identity package, including logos, color palettes, typography, and other visual elements. This will also include mood boards and design concepts that align with the brand’s archetype and positioning.
- Purpose: To create a cohesive and visually appealing brand identity that reflects the brand’s personality and appeals to its target audience.
4. Tagline Creation
- Deliverable: A set of taglines that encapsulate the brand’s essence, message, and positioning. Each tagline will be accompanied by an explanation of how it aligns with the brand's values and target audience.
- Purpose: To develop a catchy and meaningful tagline that reinforces brand recall and communicates the brand’s unique value proposition.
5. Competition Scan and Analysis
- Deliverable: A comprehensive analysis of key competitors, including their branding strategies, market positioning, and communication styles. This will also include a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for the brand in comparison to its competitors.
- Purpose: To identify opportunities for differentiation and competitive advantage in the market.
6. Brand Positioning Statement
- Deliverable: A clear and concise brand positioning statement that outlines the brand’s unique value proposition, target audience, and competitive advantage. This will be supported by a rationale for why the chosen positioning is most effective.
- Purpose: To establish a distinct and compelling position in the market that resonates with the target audience.
7. Brand Pitch Development
- Deliverable: A well-crafted brand pitch that can be used in various scenarios, such as investor presentations, sales meetings, or internal communications. This will include key messaging points and a narrative that effectively communicates the brand’s story and value.
- Purpose: To equip the brand with a powerful pitch that can be used to persuade stakeholders and build strong brand advocacy.
8. Brand Tonality and Visuals Guide
- Deliverable: A detailed guide outlining the brand’s tone of voice, communication style, and visual language. This will include examples of how the brand should communicate across different platforms (e.g., social media, website, advertising).
- Purpose: To ensure consistent and cohesive communication that reflects the brand’s identity and resonates with its audience.
9. Brand Playbook
- Deliverable: A comprehensive brand playbook that documents all elements of the brand strategy, including brand archetype, identity, positioning, tonality, and visuals. This will also include guidelines for brand usage, do’s and don’ts, and templates for consistent implementation.
- Purpose: To provide a clear and actionable reference for maintaining brand consistency across all touchpoints and ensuring that all stakeholders are aligned with the brand’s strategy.
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