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Retention Marketing
Price
₹25,000/project
Description
Hi there! I’ve successfully transformed the NPS scores of multiple products from negative to positive by identifying key triggers, optimizing communication across touchpoints, and developing effective retention strategies.
Deliverables
Per element cost starts at 25,000. Silver package includes any 5 of these services which start at the rate mentioned above. Gold one includes all 9 at a different rate.
1. Retention Strategy Audit and Assessment
- Deliverable: A comprehensive audit report that evaluates current retention strategies, communication points, and customer touchpoints. This will include an analysis of existing data (such as NPS scores, churn rates, customer feedback) to identify key triggers for customer dissatisfaction or loyalty.
- Purpose: To understand the existing gaps and opportunities in the current retention strategy.
2. Customer Segmentation and Persona Development
- Deliverable: Detailed customer personas and segmentation based on behavior, demographics, and psychographics. This will include identifying high-value segments and at-risk customers.
- Purpose: To ensure targeted and personalized retention efforts that resonate with specific customer needs and behaviors.
3. Trigger Identification and Journey Mapping
- Deliverable: A map of customer journeys highlighting key touchpoints and triggers that impact retention positively or negatively. This will also include recommended interventions at critical stages of the customer lifecycle.
- Purpose: To proactively address customer pain points and reinforce positive experiences at the right moments.
4. Communication Strategy Development
- Deliverable: A comprehensive communication strategy that includes tailored messaging for different customer segments, channel optimization, and timing for communication touchpoints. This will also involve the development of personalized content templates.
- Purpose: To ensure consistent, relevant, and timely communication that strengthens customer relationships and loyalty.
- 5.Final Strategic Retention Roadmap
- Deliverable: A long-term roadmap that outlines the next steps for retention strategy over the coming year, including milestones, projected outcomes, and resource allocation.
- Purpose: To provide a clear path forward for sustained customer retention and satisfaction.
Customer Lifecycle Management
Trigger based communication
Increasing Customer Lifetime Value
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