Ruchira Jain on SuperStuff.ai

Ruchira Jain

Marketing Strategy Advisory I Certified Independent Board Director I User Research & Behavioral Science Practice

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Founder

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Project Management

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Branding Strategy

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Leadership

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Market Research

Gurugram, India

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1:1 Marketing Strategy Consultation

Hi, I'm Ruchira!

Currently I'm a Founder at Elevate Insights.

Interested in User Research & Behavioral Science.

Certified Independent Director.

Passionate about shaping brand and portfolio strategy.

Swiggy's VP of Consumer Insights & Research, Ruchira Jain shares what it takes to be a part of her team and her at Swiggy, the team he manages.

My Work Highlights

ProFoodz Pvt Ltd: Consuma.ai

Independent Growth Advisor

Strategic advisor to the Founder on all aspects of organization scale-up; such as target market, product proposition, and GTM strategies.

Founder

Elevate Insights has supported unicorns and startups with across Consumer and Consumertech across F&B, Alchobev, Health, Skin Care. Elevate Insights has built its own tools and signficant IP in this space.

Vice President Consumer Insights

- Part of the Executive Leadership Team of Swiggy that defined key focus areas for the business.
- Established and led the Consumer Strategy & User Research function at Swiggy

Director, Beverages and PO1 Insights

Led the Marketing Strategy and Consumer Insights function for all 3 PepsiCo businesses across Beverages, Snacks and Nutrition in India, APAC

Research Manager

Worked across Nielsen, Ipsos as the Client leader servicing their marquee clients in the Consumer Goods industry such as Dabur, Nestle at Nielsen, Delhi followed by India (Ipsos) in Mumba

Doxus

Global Projects

- Managed global market research projects for IT majors like Intel and Microsoft.
- Spearheaded online market research within the US, pioneering new techniques for qualitative research.

Ipsos Insight

Research Manager for Unilever

As the servicing lead for Personal Care for Unilever, got the opportunity to learn best-practices from the Unilever Insights team and equally got to experiment and led some strategic work for Lakme Lever.

About Elevate Insights

Founded Elevate Insights in 2020 to scale up brands via sharp human insights

Further, with confident consumers on the rise, democratization of media, and the impact on the planet now visible all around us – our fundamental belief is that people, planet, and profit are not separate goals. A human perspective is key to building a better world!

We bring in a unique mix of business strategy brand building and behavioral science experience to problem-solving. We specialize in product-market-fit discovery and positioning to scale up.

Our work has helped many early stage startups, unicorns and MNCs to leapfrog

Visit Our Website here

Articles I've Written

Leveraging Brand Assets

Agility in Market Research

Never waste a crisis..

About Me

Experienced marketer with a focus on brand strategy and consumer insights. Led marketing strategy for prestigious brands like PepsiCo and Swiggy. Founded Elevate Insights to drive brand growth through human insights. Skilled in behavioral sciences, business analytics, and sales. #BrandStrategy #ConsumerInsights #MarketingExpert