Ruchira Jain
Marketing Strategy Advisory I Certified Independent Board Director I User Research & Behavioral Science Practice
✨
Founder⚙️
Project Management💡
Branding Strategy⭐️
Leadership📊
Market Research
Gurugram, India
Experienced marketer with a focus on brand strategy and consumer insights. Led marketing strategy for prestigious brands like PepsiCo and Swiggy. Founded Elevate Insights to drive brand growth through human insights. Skilled in behavioral sciences, business analytics, and sales. #BrandStrategy #ConsumerInsights #MarketingExpert
Independent Growth Advisor, ProFoodz Pvt Ltd; Consuma.ai
January 2024 - Present
Founder, ELEVATE Insights
August 2020 - Present
Gurugram, Haryana, India
- We bring a unique 'human insights' approach to support Founders & Senior Business leaders to problem-solve around product-market-fitment, scale-up, brand building and growth strategy on a retainership or a project basis
- Elevate Insights has supported prestigious large brands like the Tata Consumer Products, Dominos (Jubilant), Fertin Pharma; many early-stage startups like Stoa School, Sereko, Citymall and large unicorns like Pinelabs, Byjus, Swiggy
- Elevate Insights has supported prestigious large brands like the Tata Consumer Products, Dominos (Jubilant), Fertin Pharma; many early-stage startups like Stoa School, Sereko, Citymall and large unicorns like Pinelabs, Byjus, Swiggy
Vice President Consumer Insights, Swiggy
June 2019 - April 2020
India
- Part of the Executive Leadership Team of Swiggy that defined key focus areas for the business
- Established and led the Consumer Strategy & User Research function at Swiggy, collaborating with cross-functional teams to humanize user experiences
- Defined and shaped strategies for Swiggy Stores, Swiggy Health, and Swiggy Premium, driving innovation and growth
- Leveraged internal data analytics and brought in cohort nuances to segment audiences to improve profitability, drive personalized programs and services
- Established and led the Consumer Strategy & User Research function at Swiggy, collaborating with cross-functional teams to humanize user experiences
- Defined and shaped strategies for Swiggy Stores, Swiggy Health, and Swiggy Premium, driving innovation and growth
- Leveraged internal data analytics and brought in cohort nuances to segment audiences to improve profitability, drive personalized programs and services
Director, Beverages and PO1 Insights, PepsiCo
April 2008 - June 2019
Gurugram, India
- Led the Marketing Strategy and Consumer Insights function for all 3 PepsiCo businesses across Beverages, Snacks and Nutrition in India, APAC, leading:
- Innovation development (identifying unmet needs, concept development, finding product-market-fitment, marketing mix development, in-market launch and post-launch assessment)
- Marketing Strategy (consumer-centric view to solving for need gaps, improving market presence, winning share, building profitability, Brand Positioning and Activation short term and long term)
- ExCom Partner (consumer-centric leadership, outside-in perspective, consumer-centricity across business functions)
- Global Insights leadership (Growing Insights toolkits and talent to keep pace with new technology and trends as part of Global Insights College, Global Innovation Council and Global brand teams) Privileged to have contributed to building India's iconic growth drivers like Sting, Nimboos, Mountain Dew, Kurkure, Slice as well as bringing Global lovemarks like Pepsi, Lays, Quaker, Tropicana, Doritos, Mirinda, 7Up by adopting global playbooks to India
- Innovation development (identifying unmet needs, concept development, finding product-market-fitment, marketing mix development, in-market launch and post-launch assessment)
- Marketing Strategy (consumer-centric view to solving for need gaps, improving market presence, winning share, building profitability, Brand Positioning and Activation short term and long term)
- ExCom Partner (consumer-centric leadership, outside-in perspective, consumer-centricity across business functions)
- Global Insights leadership (Growing Insights toolkits and talent to keep pace with new technology and trends as part of Global Insights College, Global Innovation Council and Global brand teams) Privileged to have contributed to building India's iconic growth drivers like Sting, Nimboos, Mountain Dew, Kurkure, Slice as well as bringing Global lovemarks like Pepsi, Lays, Quaker, Tropicana, Doritos, Mirinda, 7Up by adopting global playbooks to India
Lead Digital Capability - India, Nutrition Insights - APAC
August 2015 - January 2017
APAC
Head, Foods Insights, PepsiCo
April 2008 - July 2015
Gurgaon, India
- Consumer Strategy & Insights Head - Foods
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Education
Bachelor’s Degree
1996 - 1998
Shri Ram College of Commerce
Economics
Postgraduate Degree
1996 - 1998
MICA
Marketing Communications
