Santhosh Chidambaram on SuperStuff.ai

Santhosh Chidambaram

Founder & Head of Performance Marketing @ Beyond Goofy | Top 1% 📈 Meta Ads Expert (APAC) | 2X D2C Apparel Brand Founder

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Creative Entrepreneurship

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Branding Strategy

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Digital Marketing

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Facebook Ads

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Paid Ads

Bangalore, India

How can I help?

1:1 Entrepreneurship Coaching

Performance Marketing Consulting

Brand Strategy Consulting

Hi, I'm Santhosh!

Currently, I'm the founder & CEO of Beyond Goofy

Building two exciting DTC apparel brands:

The Shorts Project:
Launching soon! Finest shorts in the market. Launch by 1st November2024.

B for Bottoms:
Women's bottom wear brand. Stylish collection of shorts, joggers, cargos, and more. Launch by 1st November 2024.

Building Beyond Goofy

Founder & Head of Performance Marketing @ Beyond Goofy

Partner-Centric: Beyond Goofy invests in your success, treating your goals as ours.

Expert Services: Specializing in performance marketing, growth strategy, and go-to-market planning.

Current Client Lineup: 7 rockstar clients in DTC and healthcare sectors.

Ad Spend:
Managing ₹1.5 crore+ monthly (and growing!).

Services Provided:

1. Meta Marketing
2. Google Marketing
3. Twitter Marketing
4. LinkedIn Marketing

What sets us apart?

Trusted by Leading Startups:
Partnering with top early-stage and Series A ventures for growth.

D2C & Healthcare Growth Experts:
Driving rapid scale for fast-growing brands.

Shumee Toy - META & Google Advertising

Primary agenda - 4x the ROAS in 3 Months & Increase the Ad spends & Website Traffic by 50%.

After multiple A/B testing done on the account, the results in 3 months were:

• 3.7x increased ROAS
• 70% increase of CTR
• 120% increase in Conversion Rate

Proactive For Her - META & Google Advertising

Primary agenda - bring down the CAC for the TC programs and increase the bookings by 25% on a daily basis.

After multiple A/B testing and consultations on the account, the results in 3 months were:

• Reduced CAC by over 60%
• 160% increase of CTR
• 140% increase in Conversion Rate