Santhosh Chidambaram
Founder & Head of Performance Marketing @ Beyond Goofy | Top 1% π Meta Ads Expert (APAC) | 2X D2C Apparel Brand Founder
π»
Creative Entrepreneurshipπ‘
Branding Strategyπ²
Digital Marketingπ―
Facebook Adsπ
Paid Ads
Bangalore, India
I am Santhosh Chidambaram, a Top 1% Meta Ads Expert and Founder at Beyond Goofy. With over 2 years of experience in performance marketing, I have worked with renowned DTC and healthcare brands. My expertise lies in creative entrepreneurship, brand strategy, and leadership. Let's discuss how I can drive growth and create impactful marketing strategies for your brand. #PerformanceMarketing #DTCExpert #CreativeEntrepreneur
Founder, The Shorts Project
May 2024 - Present
Bengaluru, Karnataka, India
- At The Shorts Project, our mission is simple: to revolutionize men's casual wear with shorts that offer unparalleled comfort, impeccable style, and a perfect fit
Founder, B For Bottoms
November 2023 - Present
Bangalore
- Join B For Bottoms, a cutting-edge women's bottom wear brand launching soon! Now hiring for Founders Office/Operations Executive roles
Founder & Head of Performance Marketing, Beyond Goofy
March 2022 - Present
Greater Bengaluru Area
- Weβre trusted by the most respected early-stage & Series A Funded ventures, including some fastest growing D2C Brands to do one thing better : GROWTH!
Performance Marketing Manager, YourStory Media
December 2021 - April 2022
Bangalore Urban, Karnataka, India
- Managed a monthly Total Budget of 50+ Lakhs (65K USD) across Facebook, Google, Linkedin & Twitter
Digital Marketing Executive, YourStory Education
February 2021 - November 2021
Bengaluru, Karnataka, India
- Managed end-to-end Digital Paid Media Campaigns for Yourstory Education & Yourstory Club
Digital Marketer, K21Academy : Learn Cloud From Experts
June 2020 - March 2021
Remote
- Was Responsible to Handle complete Facebook Ad Campaigns for the Company, Managed a monthly Budget of 90,000 USD
- Was Responsible to Handle Google Search & Display Campaigns for Lead Generation & Brand Awareness
- Was Responsible to Handle Google Search & Display Campaigns for Lead Generation & Brand Awareness
Digital Marketing Executive, Navigus
December 2019 - February 2020
Bengaluru, Karnataka, India
- Handled Facebook budget of 80k to 1 lakh for each month to run lead generation campaigns on Facebook
- Also Generated 600+ leads at an average CPL of 45οΈ for EdTech sector
- Also Generated 600+ leads at an average CPL of 45οΈ for EdTech sector
Performance Marketer, Taktical Digital LLP
June 2019 - November 2019
Bangalore
- Created 1000+ Facebook Ad Campaigns targeting truck owners PAN India with vernacular communication for Black Buck
- Created 300+ Tiktok Ad Campaigns targeting truck owners in North india and South india with Vernacular communication
- Created Daily SMS Campaigns for Blackbuck users for the purpose of cross category sales
- Created 300+ Tiktok Ad Campaigns targeting truck owners in North india and South india with Vernacular communication
- Created Daily SMS Campaigns for Blackbuck users for the purpose of cross category sales
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Education
PG Certification in Digital Marketing & Communication
2020 - 2021
MICA | The School of Ideas
BTech - Bachelor of Technology, Telecommunications Engineering
2015 - 2019
Dayananda Sagar Institutions
