Shehzad Shaikh on SuperStuff.ai

Shehzad Shaikh

Marketing Manager @T-Series | Ex-SoCheers, Ex-The Works | Brand Building | Content Marketing

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Marketing

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Advertising

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Content Marketing

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Creative Strategy

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Social Media Marketing

India

Home

About

Work with me

This is me!

Hi, I'm Shehzad!

Your friendly neighbourhood marketeer!

LOVE everything food, gaming and anime

Passionate about content marketing strategy and social media marketing

My Journey

Led music marketing across films, non-films and acquired music categories while driving a 30% increase in chartbuster hits along with streams

Drove INR 30 million in annual revenue by proactively identifying and capitalizing on upselling opportunities while leading strategy and execution for 360° marketing campaigns

Led 360° retainers for brands while creating a new freelance business model, onboarding 200+ freelancers & increasing profitability by 40%

Brands & Projects

Case #1: Spreading Love Across Mumbai

#ModernLoveStory x Amazon Prime Video's Modern Love: Mumbai

Challenge & Objectives:
Get Mumbai, the ever-bustling city to slow down and experience love in all its forms. We set a clear goal – drive awareness, build hype and shape a wholesome campaign for #ModernLoveMumbai

Creative Solution:
We aimed to leverage Twitter and get Mumbaikars to share their #ModernLoveStory across the internet. The cherry on the cake? We’d paint the town with their stories & voices via digital billboards

Strategy & Execution:
A tweet from PV India’s Twitter was all it took to get users to tell us their unique idea of ‘Modern Love’. People were quick to jump at the chance of seeing their names in the spotlight. Their warm, heartfelt sentiments went big on 88 digital screens and hoardings across the city, encapsulating the core theme of Modern Love Mumbai.

Impact?
Over 200 people and 36+ brands, including Swiggy, Durex, and Asian Paints, shared their #ModernLoveStory. Influencers like Ranveer Brar and Hina Khan added personal anecdotes, with coverage on platforms like Social Samosa. The campaign achieved 12.6K engagements, 170K+ impressions, and a reach of 11.08M along with a couple of awards.

Case #2: A content strategy that BROKE records!

Amazon miniTV's Hunter #TootegaNahiTodega

Challenge & Objectives:

Our mission was clear – introducing the world to this adrenaline-pumping story and the anti-hero ACP Vikram. But, we faced a challenge: a lack of awareness of the variety of FREE content on Amazon miniTV.

Creative Solution:

India ranks third in piracy site visits, making them perfect to redirect audiences to Amazon miniTV and ACP Vikram, Suniel Shetty's character.

Strategy & Execution:

On March 22, 2023, 10 billion Torrent and Telegram users were redirected by ACP Vikram to Amazon miniTV for real entertainment. Nationwide hoardings, Suniel Shetty's Twitter AMA, and a chat with Shehnaaz Gill fueled curiosity, while social media showcased ACP’s intense persona, drawing viewers to the show.

Impact?
Hunter fever swept through media, critics, and audiences, generating 1.2M social mentions (90% positive), 15M+ engagements, and 254M+ views. It trended on Amazon miniTV, ranked among the top OTT originals (March 24–30, 2023, per ORMAX), and entered Film Companion's top 5 most-viewed shows.

Case #3: Young Janta Ko Kya Mangta?

Amazon miniTV's #YoungJantaKo YahiMangta

Challenge & Objectives:
To drive brand awareness and introduce the young audience to the variety of FREE content on Amazon miniTV

Creative Solution:
Transform Amazon miniTV into a wish-granting genie, fulfilling audience demands, while answering the question #YoungJantaKo KyaMangta?

Strategy & Execution:
One simple question on Amazon miniTV's Instagram: #YoungJantaKo KyaMangta? People started asking for things as small as ice cream to something as big as Virat Kohli's 71st century. No matter the ask, Amazon miniTV delivered.

Impact?
Within 48 hours, Amazon miniTV garnered 20K+ followers while reaching 35M+ users increasing brand awareness and educating the audience about the brand. The campaign ended by finally unveiling what the young audience really wants: FREE entertainment on miniTV by releasing two quirky and intriguing DVCs.

About Me

Experienced marketer with a passion for driving brand awareness and revenue growth. I have a proven track record in omni-channel marketing and creative strategy, working with companies like T-Series and Amazon Prime Video. Skilled in consumer marketing strategy, creative strategy, and social media marketing. #MarketingStrategist #BrandGrowth #DigitalMarketing