Shehzad Shaikh
Marketing Manager @T-Series | Ex-SoCheers, Ex-The Works | Brand Building | Content Marketing
📣
Marketing📣
Advertising💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing
India
Experienced marketer with a passion for driving brand awareness and revenue growth. I have a proven track record in omni-channel marketing and creative strategy, working with companies like T-Series and Amazon Prime Video. Skilled in consumer marketing strategy, creative strategy, and social media marketing. #MarketingStrategist #BrandGrowth #DigitalMarketing
Manager - Marketing, Music, T-Series, Super Cassettes Industries Limited
August 2023 - Present
Mumbai, India
- Led conceptualisation, management and rollout of highly tailored omnichannel marketing campaigns for music albums and single releases, while driving an increase in streams across platforms
- Optimised existing marketing campaign budget spends while increasing the number of chartbusters on digital platforms like Instagram, YouTube, Spotify, Apple Music, etc through influencer and meme marketing campaigns
- Establishing & driving relationships with critical internal and external stakeholders, including a roster of domestic & international artists
- Optimised existing marketing campaign budget spends while increasing the number of chartbusters on digital platforms like Instagram, YouTube, Spotify, Apple Music, etc through influencer and meme marketing campaigns
- Establishing & driving relationships with critical internal and external stakeholders, including a roster of domestic & international artists
Sr. Account Manager, Socheers Infotech Pvt. Ltd
August 2021 - April 2023
Mumbai, India
- Team lead responsible for strategising and executing omnichannel 360 marketing campaigns for Amazon Prime Video, Amazon miniTV, Black & White and Lupin Pharmaceuticals, driving brand growth via social media marketing, content marketing, community management, performance, influencer and OOH marketing
- Drove INR 30 million in annual revenue by proactively identifying and capitalising on upselling opportunities
- Designed and implemented marketing campaigns for Amazon Prime Video and Amazon miniTV projects that led to winning over 15 domestic and international awards, with the key highlight being winning the Webby’s Honoree Award for Amazon miniTV’s Hunter Social Campaign
- Built professional relationships with key internal & external stakeholders to generate long-term partnerships, maximize opportunities & drive business growth
- Drove INR 30 million in annual revenue by proactively identifying and capitalising on upselling opportunities
- Designed and implemented marketing campaigns for Amazon Prime Video and Amazon miniTV projects that led to winning over 15 domestic and international awards, with the key highlight being winning the Webby’s Honoree Award for Amazon miniTV’s Hunter Social Campaign
- Built professional relationships with key internal & external stakeholders to generate long-term partnerships, maximize opportunities & drive business growth
Account Manager, The Works Media
February 2018 - June 2021
Mumbai, India
- Holistically planned & executed all aspects of omnichannel marketing strategy, while handling 360° retainers for brands such as VitrA, Mumbai Angels Network and Radio Mirchi SBI GreenMarathon
- Created a new freelance business model as an extension of the agency, onboarding 200+ freelancers & increasing profitability by 40%
- Created a new freelance business model as an extension of the agency, onboarding 200+ freelancers & increasing profitability by 40%
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