Shobhit Singhal
Director of Product Management @ Moloco India | 2x entrepreneur
🤝
Business Development⚙️
Project Management📊
Data Analysis💡
Business Strategy📈
Growth Hacking
Goa, India
Experienced marketer specializing in e-learning and learning management solutions. Former senior director at Disney+ Hotstar, where I drove global subscriber growth and developed new monetization avenues. Currently, leading product management at Moloco, leveraging ML to solve monetization challenges in the video streaming industry. I bring expertise in SCORM and gamification. #MarketingExpert #ElearningSpecialist #ProductManagement
Director of Product Management, Moloco
June 2023 - Present
Goa, India
- Site-lead & Head of Product, India (we're hiring!)
- Starting a 0 to 1 journey within a growth stage startup
- Applying Moloco's awesome ML to solve monetisation problem statements for video streaming products and beyond 🚀
- Starting a 0 to 1 journey within a growth stage startup
- Applying Moloco's awesome ML to solve monetisation problem statements for video streaming products and beyond 🚀
Senior Director of Products, Monetisation, Disney+ Hotstar
April 2022 - May 2023
Goa, India
Product Lead: new and existing monetisation avenues for Disney+ Hotstar globally
1. Facilitating global subscriber growth to >40 Mn
2. Charting a path for 2x growth in subscriber ARPU
3. Shaping an ads product roadmap to generate $ YYY Mn in ads revenue
4. Conceptualising new monetisation avenues leveraging partnerships and Disney brand synergies
1. Facilitating global subscriber growth to >40 Mn
2. Charting a path for 2x growth in subscriber ARPU
3. Shaping an ads product roadmap to generate $ YYY Mn in ads revenue
4. Conceptualising new monetisation avenues leveraging partnerships and Disney brand synergies
Director of Products, Monetisation, Disney+ Hotstar
January 2022 - April 2022
Goa, India
- Switched sides and jumped into the deep end from Engagement to Monetisation
- Immersed myself in yet another 0 to 10 journey
- Immersed myself in yet another 0 to 10 journey
Director of Products, Engagement Growth + UX, Disney+ Hotstar
March 2021 - February 2022
Goa, India
- Led Hotstar's User Engagement mandate
- My teams were responsible for: Discovery (Personalisation & Recommendations - Home Page UX - Details and Decisioning), Stickiness (Short form - Retention - User Comms)
- My teams were responsible for: Discovery (Personalisation & Recommendations - Home Page UX - Details and Decisioning), Stickiness (Short form - Retention - User Comms)
Associate Director of Products, Personalisation + Identity + Data + Growth, Disney+ Hotstar
January 2020 - February 2021
Goa, India
My mandate is to provide oversight on:
1. Personalisation - Machine Learning driven Recommendations, Content Discovery
2. Growth, Marketing Product Innovations - Retention features, Notifications, User Acquisition
3. User Intelligence and Management - Identity, Profiles, Accounts, ML led User Insights
4. Data Platform - Analytics, Governance, Data Products
Building a rockstar team of PMs, Engineers, Designers and Data Scientists that's 75 people strong and growing fast. 🚀
1. Personalisation - Machine Learning driven Recommendations, Content Discovery
2. Growth, Marketing Product Innovations - Retention features, Notifications, User Acquisition
3. User Intelligence and Management - Identity, Profiles, Accounts, ML led User Insights
4. Data Platform - Analytics, Governance, Data Products
Building a rockstar team of PMs, Engineers, Designers and Data Scientists that's 75 people strong and growing fast. 🚀
Top Partner Advisory Board Member, Google Assistant, Google
November 2019 - December 2020
San Francisco Bay Area
- Represented Hotstar from a partnerships and product strategy pov, We ideated over the Assistant 2020 roadmap with Google engineering and product teams and debated partner priorities
Senior Product Manager 2, Personalisation + Growth, Disney+ Hotstar
February 2019 - January 2020
Mumbai Area, India
Senior Product Manager 1, Personalisation, Disney+ Hotstar
January 2018 - January 2019
Mumbai Area, India
Maker & Chief Everything (Else) Officer, echo plans
January 2015 - January 2018
Mumbai Area, India
- Led echo through early concept development to 4 major pivots i
- e
- 0 to 1, 4 times over, Roped in full time experienced technology and design co-founders after initial intern experiments, Executed early growth hacks acquired hundreds of users with zero marketing $$, Developed 3 spin-off products as side projects; all of these made money, Implementing data-driven-design practices; we measure everything!
- e
- 0 to 1, 4 times over, Roped in full time experienced technology and design co-founders after initial intern experiments, Executed early growth hacks acquired hundreds of users with zero marketing $$, Developed 3 spin-off products as side projects; all of these made money, Implementing data-driven-design practices; we measure everything!
Program Leader, Startup Leadership Program
June 2016 - February 2017
Mumbai Area, India
SLP works on a give-back policy where a few select Fellows get the privilege of leading the next cohort. As a part of the Program Leadership team, I was responsible for:
1. Marketing & Outreach:
Attaining a record high number of applications and interviews for the 2016-17 cohort. Consequently, this led to the largest batch size SLP Mumbai has ever seen.
2. Curriculum & Session Planning
Laying out the pedagogy and 6 month learning plan for 30 entrepreneurs
3. Alumni Networking
Securing our first ever sponsored alumni networking event with Citibank.
Conducting a one-of-its-kind mentor-matching session for the batch with SLP Mumbai Fellows.
1. Marketing & Outreach:
Attaining a record high number of applications and interviews for the 2016-17 cohort. Consequently, this led to the largest batch size SLP Mumbai has ever seen.
2. Curriculum & Session Planning
Laying out the pedagogy and 6 month learning plan for 30 entrepreneurs
3. Alumni Networking
Securing our first ever sponsored alumni networking event with Citibank.
Conducting a one-of-its-kind mentor-matching session for the batch with SLP Mumbai Fellows.
Subject Matter Expert, Hurix Systems
May 2008 - August 2008
Mumbai
- Joined as a Subject Matter Expert for one of Hurix's biggest clients in the education sector at the time
- Soon became a solutions architect and was involved in client calls to redevelop concepts and enhance them further
- Worked closely with programmers and designers to create Flash simulations
- Soon became a solutions architect and was involved in client calls to redevelop concepts and enhance them further
- Worked closely with programmers and designers to create Flash simulations
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Education
Summer School Student, Public Finance
The London School of Economics and Political Science (LSE)
Bachelor of Technology, Aerospace Engineering
Indian Institute of Technology, Bombay
Awarded the Institute Cultural Citation, Hostel Citation.
Activities and societies: Debate, Dramatics. Awarded the Institute Cultural Citation, Hostel Citation.
Won the National Law School Debate in 2010; Placed among the top 10 debaters in Asia, represented IIT Bombay for the first time at the World Universities Debating Championships held in Botswana in 2011.
Activities and societies: Debate, Dramatics. Awarded the Institute Cultural Citation, Hostel Citation.
Won the National Law School Debate in 2010; Placed among the top 10 debaters in Asia, represented IIT Bombay for the first time at the World Universities Debating Championships held in Botswana in 2011.
