Siddhant Sinha on SuperStuff.ai

Siddhant Sinha

Strategically Driven Digital Marketer: Elevating Brands and Driving Growth Through Innovative Strategies

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Brand Management

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Media Planner

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Business Strategy

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Financial Analysis

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Corporate Communications

Bangalore, India

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Hi, I'm Siddhant!

Digital marketer with 8+ years in Programmatic Ad-tech, Analytics, and Machine Learning.

Currently, I'm a Client Solutions Manager at Amazon

The day I got placed in Mu Sigma, the mecca of analytics, during my MBA

Delivered data insights and built ML models for a US retail giant, specializing in Campaign Management and Revenue Strategy.

Recognised for streamlining the Credit Services portfolio

Led programmatic business at Paytm Ads, managing MMP relationships.

Drove User Acquisition and Remarketing at InMobi, generating $3M-$4M in quarterly revenue.

My Work with Paytm

Manager - Digital Marketing and Strategy @ Paytm Ads

Drove monetization for the Paytm App in the automobile and gaming sectors, managing campaigns end-to-end for multiple clients.

Optimized performance campaigns using inventory across Display, Video, and Programmatic DSPs, achieving KPI benchmarks consistently.

Delivered end-of-campaign reports and MBR/QBRs to clients, emphasizing reach to a 350M+ diverse audience.

Developed the GTM strategy for Programmatic DSP, leading training for Pre-Sales and Sales teams.

Collaborated on product roadmap with the Product Team, successfully implementing S2S rendering and landing page tracking.

Enhanced performance through ML audience testing, consistently exceeding KPI targets set by clients.

My Work with Mu Sigma

Decision Scientist @ Mu Sigma

Developed an automated tool for predicting defaults, saving $2M annually.

Managed a Credit Card portfolio with six team members, using Tableau for performance insights.

Scaled analytics solutions for a Fortune 30 retailer in Financial Services.

Improved operational efficiency, driving $150K incremental growth in a $1M portfolio.

Designed software integration specs and leveraged statistical analysis for actionable insights.

About Me

I am a strategically driven digital marketer with over 8 years of experience in programmatic ad-tech, analytics, and machine learning. I specialize in developing innovative strategies and delivering B2C and B2B digital business solutions for Fortune 500 organizations. I have worked with companies like Paytm Ads, Amazon, and InMobi, managing programmatic business and driving user acquisition campaigns. #DigitalMarketing #ProgrammaticAds #InnovativeStrategies