- Ownership of Paytm App monetization through various channels for the automobile & gaming vertical clients with end-to-end campaign management & delivery

- Ensure Campaign Management of Performance advertisers by leveraging Paytm App inventory & audience insights majorly through Display & Video, Scratch Card, & Programmatic DSPs (Kayzen, Moloco, DV360, etc.) and optimizing across the channels to deliver scale commitments, required pacing and KPI benchmarks basis client feedbacks, MMP reports and inventory data analysis

- End-to-end Revenue and P&L management for the portfolio & Weekly Business Review with the Paytm Ads Leadership

- Prepare End of campaign reports and presented MBR/QBRs to the clients with the Account Managers/Sales Team. Build storyboards to apprise the client on communicating advantages of Paytm Ads with respect to reaching 350M+ diverse set of audience pool combined with the innovative solutions

- Developed the GTM strategy of Programmatic DSP for Paytm Ads from scratch and conducted several sessions with the Pre-Sales & Sales as it’s a completely different solution & offering from the existing ones (Display, SC, etc.)

- Work closely with the Product Team to brainstorm & develop the product roadmap requirement & ensure the testing, implementation & scaling of solutions across all Ads portfolio. One such project is S2S rendering & tracking of Landing Page URLs

- Co-owing ML audience testing & implementation with the Analytics Team to consistently improve performance and over-deliver on KPI benchmarks set by the client

- Managed & led a cross-functional project of Analysts, Account Managers, Sales, Solutions etc. and operate InMobi DSP’s Customer Success and Programmatic Trading delivery for Performance Marketing solutions in APAC markets (SEA, JP/KR & ANZ) from scratch, otherwise challenged by Affiliate ad network domination

- Spearheading the Partnerships channel with InMobi Group’s
internal O&O property (Glance) and their Audience network. 
Co-coordinating the integration and pilot tests for multiple clients educating them about the value propositions and solutions it may bring to overcome challenges like Attribution loss, low Conversion rates etc. and help them grow

- Scaled the business from 0-1-100 and got a mention in the AppsFlyer Performance Index for being among the Top partners for delivery in Remarketing in APAC for non-gaming category

- Growth and Solutions Consulting - Proposed and solved Cases with Growth/drop-off improvements objectives, some of which have now been translated as Case studies for Sales pitch and used as models for congruent campaigns. Also aided with solutions consulting and Troubleshooting for the customers as well as Internal teams and have co-owned resolutions for Debugging incidences partnering alongside
the SDE/Product Specialists, impacting with ~$0.4M per annum savings in burn cost aggregately

- Project with APAC MD and Strategy teams – In an attempt to scale the business further, aided the Strategy & Ops team to build an onboarding process for the Client, Sales team to hunt for right clients and assisted the APAC MD to craft a Leadership alignment for investing in Remarketing product elevation and market evaluation

The client (Fortune 30) was the largest home improvement retailer in the United States supplying tools, construction products, and services revenue ~$110 billion. I was part of the Credit Services division of the Financial Services organisation.

• Scaling analytics solutions for the Fortune 30 Home Improvement Retailer across the Financial Services vertical

• Led a team of six to manage the Credit Cards portfolio and measure its performance across customer segments, product categories, geography, etc. and leveraging Tableau dashboards to gain actionable business insights & provide recommendations

• Collaborated with key stakeholders to create end-to-end strategic roadmaps of identified opportunities & oversee their execution which improved the operational efficiency of credit services group under financial services

• Helped retain & ramping-up of the Financial Services business and drove an incremental growth of $150K while managing a portfolio of ~$1M

• Led a team of 5 to develop an automated tool to predict the probability of default and recommend decisions on credit line increase request with zero manual intervention resulting in saving of more than $2M per year

• Created a technical design for the development and integration of new software and system technologies & leveraged statistical analysis to test the hypothesis and derive actionable insights from the data