Siddharth Bhattbhatt on SuperStuff.ai

Siddharth Bhattbhatt

Brand Director at P&G | ex-TAS | IIM Calcutta

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Brand Management

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Leadership

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Project Management

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Business Strategy

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Content Marketing

Mumbai, India

How can I help?

1:1 Marketing Strategy Consultation

Hi, I'm Siddharth!

Currently, I'm a Brand Director at P&G.

Experienced in brand management with a track record of overdelivering on key metrics.

Extensive experience in growth, user acquisition, and direct-to-consumer strategies across 10+ P&G brands

Honoured with multiple awards, including placements in top business competitions and leadership programs

My Work with Procter & Gamble!

Director, Brand Management, Baby Care Business @ Procter & Gamble

Lead brand marketing and business delivery for the $300MM Pampers business at P&G in the Indian Sub-continent.

Manage P&L for both e-commerce and offline channels, driving digital and media innovation.

Oversee recruitment efforts, including employer branding and student engagement.

Focus on strategic initiatives to enhance brand performance across multiple platforms.

Director, Brand Management, Pampers Design @ Procter & Gamble

Led brand design, innovation, and 5-year strategy for Pampers in the Indian Sub-continent

Achieved significant improvements in product, communication, packaging, and portfolio metrics.

Successfully turned around consumer funnel metrics with targeted marketing campaigns.

Drove brand equity growth for key attributes, marking the first improvement in 7 years.

My Work with TATA!

TAS Manager @ TAS

TAS Manager: Scrap Recycling Business @ Tata Steel

Retail Value Management

Scrap sourcing aggregation

TAS Manager: Transformation Initiatives using Edutech @ Tata Trusts

Khan Academy Math module implementation in rural schools of Rajasthan

Self-sustenance Strategy for Community Information Resource Centres

TAS Manager: International Business Development @ Tata Motors

Launch & marketing plan of Xenon Yodha in SAARC - Nepal, Sri Lanka and Bhutan