Siddharth Bhattbhatt
Brand Director at P&G | ex-TAS | IIM Calcutta
✨
Brand Management⭐️
Leadership⚙️
Project Management💡
Business Strategy💬
Content Marketing
Mumbai, India
Experienced marketer with 6+ years at Procter & Gamble, leading brand strategies and driving business growth. Skilled in business and sales management, leadership, and brand marketing. Worked with popular brands like Pampers and delivered exceptional results. #BrandManagement #BusinessGrowth #StrategicMarketing
Director, Brand Management, Baby Care Business, Procter & Gamble
May 2023 - Present
Mumbai, Maharashtra, India
- Leading the Brand Marketing & Business Delivery for the >300$MM Pampers business for P&G in Indian Sub-continent
- Responsibilities include heading P&L for the E-commerce & Offline business and Digital & Media innovation for the brand
- Responsibilities include heading P&L for the E-commerce & Offline business and Digital & Media innovation for the brand
Director, Brand Management, Pampers Design, Procter & Gamble
May 2022 - May 2023
Mumbai, Maharashtra, India
- Leading Brand Design, Innovation & 5-year strategy for Baby Care business across Indian Sub-continent
- Leaving a Lovemark in the lives of all new parents with Pampers!
- Leaving a Lovemark in the lives of all new parents with Pampers!
Senior Brand Manager - Babycare Design, Procter & Gamble
May 2020 - May 2022
Mumbai, Maharashtra
- Sr BM Design on Babycare (Indian Subcontinent) - Product, Packaging & Communication Design for the complete Pampers portfolio - Category Innovation
Brand Manager - Direct to Consumer (Growth & Partnerships)
July 2018 - May 2020
Mumbai, Maharashtra, India
- Brand Operations: - Growth & New User Acquisition for 10+ P&G brands - Direct to Consumer Machinery - Digital Trial Programs - Campus Engagement & Recruitment SPOC for entire Brand Management function
TAS Manager, TAS
June 2017 - July 2018
Mumbai Area, India
- Tata Group's legacy leadership programme Tata Administrative Services (TAS) of top-tier b-school hires
TAS Manager: Scrap Recycling Business, Tata Steel
March 2018 - June 2018
Gurgaon, Haryana, India
- Retail Value Management - Scrap sourcing aggregation - Raw Material Security
TAS Manager: Transformation Initiatives using Edutech, Tata Trusts
January 2018 - March 2018
Sirohi, Rajasthan, India
- Khan Academy Math module implementation in rural schools of Rajasthan - Self-sustenance strategy for Community Information Resource Centres
TAS Manager: Mother & Child Care Market Entry, Tata Industries
October 2017 - January 2018
Mumbai
- Business case for Single Specialty Maternity Hospitals
TAS Manager: International Business Development, Tata Motors
July 2017 - October 2017
Nepal, Sri Lanka, Mumbai
- Launch & marketing plan of Xenon Yodha in SAARC - Nepal, Sri Lanka and Bhutan
External Relations Secretary, Student Council, Indian Institute of Management, Calcutta
November 2015 - November 2016
Kolkata Area, India
- - Point-of-contact for all media and PR related activities - Elected with 64% vote-share by 1000 members - Supervised 2 vertical heads and headed a team of 27 members of ER Cell - Continuous liaison with 2 PR agencies; Drafted & published 2 placement reports - Administered 4 official social media accounts of IIMC - Lead & supervised 339 core mentors for Mentorship Programme of 1750+ call-getters
Sales And Marketing Intern, Johnson & Johnson
April 2016 - June 2016
Mumbai, Maharashtra, India
- - 1 of 6 out of 27 to receive a Pre-Placement Offer (PPO) after summer internship with J&J Consumer - Orchestrated the Go-To-Market (GTM) strategy models for Sanitary Protection category; Tested 4 alternate sale channels for relaunch of obTampons in India - Developed placement strategy of Sanitary category in parlors via activation agency with reach of 17000+ salons - Expedited brand activation in 20+ salons as a pilot test; Developed & suggested vantage positioning of POSM in salon
Engineer - Marketing & Sales, ABB
August 2014 - April 2015
Vadodara, Gujarat
- - Only 1 out of 200+ to get final offer; Independently handled Region-West sales of HT motors; Reported directly to Factory Head (VP) - Spearheaded bidding for 30+ clients; Improved Gross Margin of orders by 20% y-o-y & Revenue (₹14 Cr) by 11% y-o-y - Consulted on 30+live projects across COG(RIL), Power(Adani) & Textile(Welspun) sectors; Improved NPS from 56% to 59%
Management Trainee, ABB
August 2013 - August 2014
- Functional Responsibility: Sales and Marketing - Business Unit: Motors & Generators - Division: Discrete Automation and Motion
Overall Co-ordinator, FootPrints - think BEYOND
July 2012 - June 2013
Vadodara Area, India
- - Elected out of 105 as Convener of the National Level Tech Fest of MSU: ‘Footprints’ (Gujarat’s largest) - Led a two-tiered team of 123; Increased sponsorship amount by 15% (₹28 Lakhs) via negotiations and PR activities - Spearheaded event marketing strategy; Achieved highest participation of 13,500+ (8% YoY) & footfall 21,000+ (10% YoY)
Build your resume
Education
MBA, Business Administration and Management, General
2015 - 2017
Indian Institute of Management, Calcutta
Bachelor of Engineering (BE), Electrical Engineering
2009 - 2013
Maharaja Sayajirao University of Baroda, Vadodara
