Soham Nayak
Marketing & Commercial Development @ Novonesis | XLRI-J & NIT-C Alumnus | Previously Worked at Swiggy & Autoninja (ICICI Lombard)
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Digital Marketing
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Business Development
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Stakeholder Management
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Team Management
Bangalore, India

Driven marketer with 6+ years of experience in transforming data into actionable insights. Experienced in strategic vision and hands-on execution. Worked with Swiggy, Autoninja, and currently at Novonesis. #MarketingInsights #BusinessGrowth #StrategicVision

Marketing & Strategic BD (Growth), Novonesis
July 2022 - Present
Bengaluru, Karnataka, India
Formerly Novozymes, Merged with Chr. Hansen to Form Novonesis - Worked across India & Denmark offices (HQ). Hired on-campus as part of the Leadership Management Track (Global Graduate)

• Work Streams : Strategic & Digital Marketing, New Initiatives, Business Development, Insights, Value Positioning, Customer Engagement & D2C E-Commerce Sales.
• Primary Industries : Food & Beverages, HouseHold Care & Human Health - Collaborated to solve challenges for top FMCG Customers
• Geographies : EU (Denmark), UK, Turkey, Middle East, Levant, GCC, Africa, India, Thailand, Vietnam, Japan, Korea (SEA)

Led Projects across Digital Marketing & Branding :
1) E-Commerce Lead, Digital & Social Media Marketing for In-House D2C Kitchen Cleaner Product - India
2) Branding & Digital for Human Health Portfolio : On-Site Denmark (HQ) for 6 months - Europe / RoW Region
3) Digital Marketing for Food & Beverage and HouseHold Care Industries - APAC-MEA region 

Led Projects across Strategic Marketing, Positioning, Insights Generation & New Market/Business Development
1) Marketing & New BD for Food & Beverages - Middle East, India, Africa
2) Insights & Value Positioning for Food & Beverages (FMCG Brands) - South Asia
Business - Strategy & Planning, Swiggy
October 2019 - July 2020
Bengaluru, Karnataka, India
Part of PMO Office
1) Loyalty Program : Swiggy Super - Existing CX and Marketing + Worked on revamping New Swiggy Super 2.0 (now Known as Swiggy One)
2) Hyperlocal Delivery : Swiggy Genie - Market Analysis & Launch of emerging cities (Hyperlocal vertical)
3) Hope not Hunger (Covid'19 Project to Provide Food for People in Need) - Managed Pan India Operations & Logistics
Regional Manager - East Zone, Autoninja
January 2019 - October 2019
Kolkata, West Bengal, India
Acquired by ICICI Lombard in Oct 2019

Managed P&L of entire east region, 25+ clients contributing to 10% of Company revenues

Zonal Decision-Maker
• Drove east zone growth from 2 to 25+ clients with 2.5x revenue increase for a SaaS-based CRM product company 
• Consulted C-Level client executives to achieve 25% average service growth through strategic decisions 
• Spearheaded a 5-member team and was involved in the hiring & mentoring process of 6 new joiners
• Aligned stakeholders across 45 clients with 1000+ users in 20 cities for smooth CRM product operations
Business Consultant - West Zone, Autoninja
June 2016 - December 2018
Mumbai, Maharashtra, India
Associate Consultant- Operations and Analytics
Location- West Operations (Mumbai/Nashik/Nagpur), East Operations (Kolkata/Patna/Ranchi/Raipur/Guwahti)

Experience in managing key accounts of multiple dealerships of different OEMs viz. Maruti Suzuki, Hyundai, Ford, Volkswagen, Mahindra, Chevrolet, Toyota, JLR, Skoda, Royal Enfield, Hero, Honda 2W ; acting as their trusted advisor and automotive expert
Education
Master of Business Administration - MBA, Business Management
2020 - 2022
XLRI Jamshedpur
Activities and societies: • Founding Member & Senior Executive - Data Analytics, Research and Visualization in XLRI (DARVIX)

2 Year Full-Time BM Program at XLRI Jamshedpur - Specialization in Marketing & Strategy

Bachelor of Technology (B.Tech.), Chemical Engineering
2012 - 2016
National Institute of Technology Calicut
Activities and societies: • Founding Member & Event Manager, IDP, Drav, Technical symposium, CHED, NIT Calicut

• Member, EWB (Engineers without border) - India, NIT Calicut student chapter
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