Srilekhya Achanta on SuperStuff.ai

Srilekhya Achanta

6 years of experience | Innovative brand architect with a proven track record of driving engagement across industries. Merging creativity and analytics to build compelling narratives and deliver measurable growth for high-impact brands.

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Brand Management

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Branding Strategy

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Communications & PR

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Go-to-Market

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Social Media Marketing

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A/B Testing

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Paid Ads

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Product Marketer

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Funnel Optimisation

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Cross-function team Leadership

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Bengaluru, India

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This is me!

Hi, I'm Srilekhya!

Seasoned marketing leader with expertise in formulating dynamic brand strategies and positioning to drive growth. Adept at developing comprehensive communication plans and multichannel campaigns to enhance brand equity and business impact.

Currently I'm a Senior Campaign Manager at Ernst & Young.

Piloted account-based marketing campaigns targeting brands including IKEA, AB Volvo, LEGO, and H&M tailoring strategies and increased campaign engagement by 35% across identified core buyer personas.

Passionate about leveraging data-driven insights to optimize marketing campaigns.

Some of my highlights!

Recognized for formulating brand positioning and communication strategies for Cybersecurity campaigns, resulting in a reduction of CPC by €30 per click.

Led successful Disney+Hotstar influencer and meme marketing campaigns, delivering a cumulative social reach of 80M+ on multiple platforms.

Experienced in managing over 45 integrated marketing campaigns in 26 months, acquiring more than 300 new leads per month with a conversion rate of 12%.

Worked with prominent clients such as Ernst & Young, H&M, LEGO, AB Volvo, Carlsberg, IKEA, and Electrolux, delivering impactful brand collaborations.

Transitioning into a new field with a success story of developing 1200+ content pieces in 6 days, resulting in an average engagement rate of 2.5% per post.

Created impactful work examples for diverse clients like Amazon Prime Video, MX Player, Disney+Hotstar, Discovery+, and OnePlus, showcasing expertise in ATL & BTL Campaign Strategy.