- Piloted account-based marketing campaigns targeting brands including IKEA, AB Volvo, LEGO, and H&M tailoring strategies and increased campaign engagement by 35% across identified core buyer personas
- Formulated brand positioning and communication strategy for Cybersecurity campaigns by translating complex product features to optimise conversion funnels, reducing CPC by €30 per click
- Optimised ad spends across campaigns to optimise return-on-investment, reducing ad spend by €10K
- Developed an integrated brand activation plan encompassing ATL, BTL, digital, and influencer marketing to drive awareness and consideration for EY's new AI product offerings

- Led strategy and execution of Disney+Hotstar’s influencer and meme marketing campaigns by delivering a cumulative social reach of 80M+ on multiple social media platforms
- Led an 8-person team to develop 1200+ content pieces in a span of 6 days to obtain an average engagement rate of 2
- 5% per post
- Coordinated day-to-day marketing and brand campaigns for the top 5 OTT players of the country resulting in a revenue increase of 40% year-on-year

- Worked with cross-functional teams and managed over 45 integrated marketing campaigns in 26 months by acquiring more than 300 new leads per month with a conversion rate of 12%
- Formulated the end-to-end go-to-market strategy and brand launch plan for Max Healthcare's new 100-bed oncology facility, establishing a differentiated positioning through market research
- Liaised with creative agencies, media and design houses, PR agencies to define company and project vision and establish desirable relationships with strategic business and community partners