Steve Armenti
Helping demand gen teams save money ⚡ ex-Google 💥 5x marketing leader
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Go-to-market strategy
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Performance Marketing
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Growth Hacking
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Marketing Budget Management
Louisville, Colorado, United States

Experienced marketer specializing in B2B and SaaS with a track record of success at Google, DigitalOcean, and more. Expertise in go-to-market strategies and demand generation. Passionate about saving money and improving conversion rates. #B2BMarketing #SaaSExpert #MarketingLeadership

VP Revenue Marketing, DigitalOcean
January 2024 - July 2024
Colorado, United States
- Led all revenue marketing initiatives, delivering 130K new inbound customer acquisitions monthly via content and community led PLG motion; delivered $XXM in revenue monthly
Group Marketing Manager, Global Demand Generation, Google
November 2022 - January 2024
Boulder, Colorado, United States
- Led a team of 10 marketing managers and 16 contractors responsible for high-performance enterprise demand generation programs that drove $XXXm in total pipeline in 2 years
Senior Marketing Manager, Global Demand Generation, Google Chrome & Android
December 2020 - November 2022
United States
- Managed a team of 7 marketers comprising key demand functions such as web, social media, paid media campaigns, ABM, marketing operations, and data analytics
Growth Marketing Lead, Google Workspace
April 2020 - December 2020
Colorado, United States
- Joined the Workspace team to establish a new marketing-led growth team to support existing product and engineering growth processes to activate freemium users into paying customers
Growth Marketing Manager, Google Drive
January 2019 - April 2020
Boulder, Colorado
- Manage the growth marketing strategy for Google Drive
Content Distribution Lead, Google Cloud
January 2018 - January 2019
Mountain View, California
- Led a team of campaign strategists that work cross-functionally across marketing to deliver Google Cloud's core go-to-market campaigns that drive demand for key products and solutions
Content Marketing Manager, Google Cloud
March 2017 - January 2018
Mountain View, CA
- Cross-functional IC tasked with distributing content across the marketing org partnering closely with paid media, social media, PR, email, and event teams to strategically infuse content into core marketing and communication plans
Director, Content Marketing Services, Skyword Inc.
December 2014 - February 2017
Boston, Massachusetts
- Responsible for the content marketing strategy and editorial teams executing the content operations for enterprise, fortune 100 clients
- Specializing in building sustainable content marketing publishing destinations that drive editorial thought leadership and business results
Senior Content Strategist, Skyword Inc.
August 2013 - December 2014
Boston, MA
- Build robust, data-driven content marketing programs that positively impact my clients ability to reach and engage their target audiences through search and social mediums
Content Strategist, Skyword Inc.
June 2012 - August 2013
Boston, MA
- Define content strategy and objectives for enterprise level B2B and B2C clients
Digital Marketing Specialist, Yokohama Tire Corporation
February 2011 - April 2012
Fullerton, CA
- Managed the creation of website content, developed and executed a long-term social media strategy, and assisted in company PR objectives
Business Development Consultant, Travizon
October 2008 - February 2011
Woburn, MA
- Introduced prospective clients to company technologies and services
Marketing Intern, bGG Advertising
May 2007 - August 2007
Manchester, NH
- Ensure the daily activities of the agency are running smoothly; assist in all areas of account management
Education
BSBA, Marketing, Psychology
2004 - 2008
Nichols College
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